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Books Books 1 - 10 of about 45 related to Public relations: strategies and tactics.    

Essentials of Public Relations

Phillip H. Ault - Business & Economics - 2001 - 470 pages
Prepares students to practice public relations effectively and ethically in today's global society. This condensed version of the best-selling 'Public relations: strategies and ...
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Lesly's Handbook of Public Relations and Communications

Philip Lesly - Business & Economics - 1998 - 826 pages
The fifth revised edition of this reference book for anyone involved in public relations, incorporating material on electronic media and new ideas on integrating PR with other ...
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This is PR: the realities of public relations

Doug Newsom, Alan Scott, Judy VanSlyke Turk - Business & Economics - 1993 - 615 pages
Ideal for the beginning student or the experience public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations through a ...
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