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Books Books 1 - 10 of about 45 related to Public Relations: Strategies and Tactics.    

Essentials of Public Relations

Phillip H. Ault - Business & Economics - 2001 - 470 pages
Prepares students to practice public relations effectively and ethically in today's global society. This condensed version of the best-selling 'Public relations: strategies and ...
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Public Relations: The Profession and the Practice

Otis W. Baskin, Craig E. Aronoff, Dan Lattimore - Business & Economics - 1997 - 508 pages
The practice of public relations requires a solid background in principles and theory, a thorough comprehension of research and planning, effective use of communication tools ...
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Public Relations: The Necessary Art

David A. Haberman, Harry A. Dolphin - Business & Economics - 1988 - 424 pages
Explains the purpose of public relations, describes career qualifications, and covers fact-finding, internal communications, media writing, news conferences, special events ...
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