The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and ...

Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting ...

This new addition provides concise summaries and commentaries on fifty of the most influential works on the human mind and behavior, along with special features to provide ...