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Books Books 1 - 10 of about 45 related to Business, Not Politics: The Making of the Gay Market.    

The Makeover: Reality Television and Reflexive Audiences

Katherine Sender - Law - 2012 - 259 pages
Watch this show, buy this product, you can be a whole new you! Makeover television shows repeatedly promise self-renewal and the opportunity for reinvention, but what do we ...
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All the Rage: The Story of Gay Visibility in America

Suzanna Danuta Walters - Social Science - 2003 - 356 pages
From the public outing of Ellen DeGeneres and the success of Will and Grace to the vicious murder of Matthew Shepard, recent years have seen gay lives and images move onto the ...
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Backstage Politics: Social Change and the "Gay TV" Industry

Kathleen P. Farrell, Syracuse University. Graduate School - Homosexuality and television - 2008 - 193 pages
While gay and lesbian images have been regular features of television culture throughout the 1990s, the 21st Century delivered an unprecedented interest in programming designed ...
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Gender, Race, and Class in Media: A Text-Reader

Gail Dines, Jean M. Humez - Language Arts & Disciplines - 2003 - 776 pages
Incisive analyses of mass media – including such forms as talk shows, MTV, the Internet, soap operas, television sitcoms, dramatic series, pornography, and advertising—enable ...
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Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers

Phd John Dececco, John Dececco, Phd, Grant Lukenbill - Business & Economics - 2013 - 242 pages
The first definitive book researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers ...
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Money, Myths, and Change: The Economic Lives of Lesbians and Gay Men

M.V. Lee Badgett - Business & Economics - 2001 - 302 pages
How does the standard of living of gay men and lesbians compare with that of heterosexuals? Do homosexuals make financial and family decisions differently? Why are the ...
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Pink Tourism: Holidays of Gay Men and Lesbians

Howard L. Hughes - Travel - 2006 - 234 pages
This is a study of gay and lesbian tourism from, primarily, a marketing perspective but italso examines how marketing activity engages with and affects social issues relating ...
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Sexual Orientation in the Workplace: Gay Men, Lesbians, Bisexuals, and ...

Amy J. Zuckerman, George F. Simons - BUSINESS & ECONOMICS - 1995 - 125 pages
This book is written for professionals and academics who are looking for ways to help people of all sexual orientations work together creatively, productively and without ...
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