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Books Books 1 - 9 of about 9 related to Business, Not Politics: The Making of the Gay Market.    Take our survey New!

The Makeover: Reality Television and Reflexive Audiences

Katherine Sender - Law - 2012 - 259 pages
Watch this show, buy this product, you can be a whole new you! Makeover television shows repeatedly promise self-renewal and the opportunity for reinvention, but what do we ...
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The Politics of Reality Television: Global Perspectives

Marwan M. Kraidy, Katherine Sender - Performing Arts - 2010 - 240 pages
This book offers a global, comparative examination of reality television alongside empirical research about the genre, its producers and consumers.
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Selling Out: The Gay and Lesbian Movement Goes to Market

Alexandra Chasin - Social Science - 2001 - 368 pages
A thought-provoking study of the mainstreaming of the gay and lesbian consumer examines the relationship between the recent marketing aimed at the gay community and the ...
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Money, Myths, and Change: The Economic Lives of Lesbians and Gay Men

M.V. Lee Badgett - Business & Economics - 2001 - 302 pages
How does the standard of living of gay men and lesbians compare with that of heterosexuals? Do homosexuals make financial and family decisions differently? Why are the ...
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Homo Economics: Capitalism, Community, and Lesbian and Gay Life

Amy Gluckman, Betsy Reed - Social Science - 2012 - 488 pages
Homo Economics is the first honest account of the tense relationship between gay people and the economy. This groundbreaking collection brings together a variety of voices from ...
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Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers

John Dececco, Phd, Grant Lukenbill - Business & Economics - 2013 - 242 pages
The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers ...
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Sexual Orientation Discrimination: An International Perspective

Lee Badgett, Jeff Frank - Business & Economics - 2007 - 344 pages
Having recently authored one of the most significant books, Money, Myths and Change, in this exciting area of economics, Lee Badgett has now teamed up with Jeff Frank and a ...
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