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Books Books 1 - 10 of about 10 related to Business, Not Politics: The Making of the Gay Market.    

The Makeover: Reality Television and Reflexive Audiences

Katherine Sender - Law - 2012 - 259 pages
Watch this show, buy this product, you can be a whole new you! Makeover television shows repeatedly promise self-renewal and the opportunity for reinvention, but what do we ...
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Media Q: Media/queered : Visibility and Its Discontents

Kevin G. Barnhurst - Social Science - 2007 - 298 pages
Media Queered is a groundbreaking assessment of minorities and the media. Authorities including Larry Gross, Edward Alwood, Lisa Henderson, and Marguerite Moritz join several ...
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Selling Out: The Gay and Lesbian Movement Goes to Market

Alexandra Chasin - Social Science - 2001 - 368 pages
A thought-provoking study of the mainstreaming of the gay and lesbian consumer examines the relationship between the recent marketing aimed at the gay community and the ...
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Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers

Phd John Dececco, John Dececco, Phd, Grant Lukenbill - Business & Economics - 2013 - 242 pages
The first definitive book researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers ...
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Gender, Race, and Class in Media: A Text-Reader

Gail Dines, Jean M. Humez - Language Arts & Disciplines - 2003 - 776 pages
Incisive analyses of mass media – including such forms as talk shows, MTV, the Internet, soap operas, television sitcoms, dramatic series, pornography, and advertising—enable ...
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Forging Gay Identities: Organizing Sexuality in San Francisco, 1950-1994

Elizabeth A. Armstrong - Social Science - 2002 - 272 pages
Unlike many social movements, the gay and lesbian struggle for visibility and rights has succeeded in combining a unified group identity with the celebration of individual ...
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