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Books Books 1 - 10 of about 45 related to Business, Not Politics: The Making of the Gay Market.    

The Makeover: Reality Television and Reflexive Audiences

Katherine Sender - Law - 2012 - 259 pages
Watch this show, buy this product, you can be a whole new you! Makeover television shows repeatedly promise self-renewal and the opportunity for reinvention, but what do we ...
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Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers

John Dececco, Phd, Grant Lukenbill - Business & Economics - 2013 - 242 pages
The first definitive book researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers ...
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Hollywood Hype and Audiences: Selling and Watching Popular Film in the 1990s

Thomas Austin - Performing Arts - 2002 - 257 pages
A fascinating multi-dimensional investigation of popular film as a commercial, cultural and social phenomenon, focusing on well known and controversial films, and on important ...
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Introducing the New Sexuality Studies: 2nd Edition

Steven Seidman, Nancy Fischer, Chet Meeks - Social Science - 2011 - 572 pages
Breaking new ground, both substantively and stylistically, this book offers students, academics and researchers an accessible, engaging introduction and overview of the ...
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White Weddings: Romancing Heterosexuality in Popular Culture

Chrys Ingraham - Social Science - 2010 - 304 pages
This classic book in the social sciences shows the pervasive influence of weddings in our culture and the important role they play in maintaining the romance of heterosexuality ...
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Gay and Lesbian Tourism

Jeff Guaracino - Business & Economics - 2007 - 208 pages
This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top ...
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Out in the Field: Reflections of Lesbian and Gay Anthropolgists

Ellen Lewin, William Leap - Social Science - 1996 - 315 pages
"Lesbian and gay anthropologists write in "Out in the Field" about their research and personal experiences in conducting fieldwork, about the ethical and intellectual dilemmas ...
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