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Books Books 1 - 10 of about 16 related to Innovation Management and New Product Development.    

Managing Innovation, 3Rd Ed

Todd - 2006 - 600 pages
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CIM Coursebook Assessing the Marketing Environment

Diana Luck - Business & Economics - 2010 - 232 pages
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students ...
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The Management of Technological Innovation: Strategy and Practice

Mark Dodgson, David M. Gann, Ammon Salter - Science - 2008 - 408 pages
The management of technological innovation (MTI) is one of the most important challenges facing businesses today. Innovation has become the fundamental driver of ...
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CIM Handbook of Strategic Marketing

Colin Egan, Michael Thomas - Business & Economics - 2010 - 384 pages
The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing ...
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