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Books Books 1 - 10 of about 27 related to The Victory Lab: The Secret Science of Winning Campaigns.    

Rick Perry and His Eggheads: Inside the Brainiest Political Operation in ...

Sasha Issenberg - Political Science - 2011 - 26 pages
A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people ...
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The Sushi Economy: Globalization and the Making of a Modern Delicacy

Sasha Issenberg - Business & Economics - 2007 - 352 pages
The highly acclaimed exploration of sushi’s surprising history, global business, and international allure One generation ago, sushi’s narrow reach ensured that sports fishermen ...
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Campaigns and Elections American Style

James A Thurber, Candice J. Nelson - Political Science - 2013 - 352 pages
Leading political scientists and experienced campaign professionals come together to consider the nuts-and-bolts of American campaigns and elections in conjunction with ...
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Get Out the Vote: How to Increase Voter Turnout

Donald P. Green, Alan S. Gerber - Political Science - 2008 - 225 pages
"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including ...
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The Change Election: Money, Mobilization, and Persuasion in the 2008 Federal ...

David Magleby - Political Science - 2011 - 318 pages
The 2008 election was an extraordinary event that represented change at many levels. The candidates’ innovative campaigns changed how funds were raised, how voters were ...
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Grant Park: The Democratization of Presidential Elections, 1968-2008

Candice J. Nelson - Political Science - 2011 - 149 pages
"Takes a look at American presidential elections from 1968 to 2008--a period of great change in American society in general--and explains how changes in technology, finance ...
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Dancing Without Partners: How Candidates, Parties, and Interest Groups ...

David B. Magleby, J. Quin Monson, Kelly D. Patterson - Political Science - 2007 - 191 pages
Dancing without Partners intensively analyzes the relationships among candidates, political parties, and interest groups under the BCRA's new regulations in the 2004 election ...
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No Place for Amateurs: How Political Consultants are Reshaping American ...

Dennis W. Johnson - Political Science - 2001 - 320 pages
Offers an insider's tour through the fast-paced, often sordid world of the professional political campaign.
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Campaigning in the Twenty-First Century: A Whole New Ballgame?

Dennis W. Johnson - Political Science - 2011 - 152 pages
So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally ...
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