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Books Books 1 - 10 of about 22 related to The Victory Lab: The Secret Science of Winning Campaigns.    

The Sushi Economy: Globalization and the Making of a Modern Delicacy

Sasha Issenberg - Business & Economics - 2007 - 352 pages
The highly acclaimed exploration of sushi’s surprising history, global business, and international allure One generation ago, sushi’s narrow reach ensured that sports fishermen ...
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Rick Perry and His Eggheads: Inside the Brainiest Political Operation in ...

Sasha Issenberg - Political Science - 2011 - 26 pages
A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people ...
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Ground Wars: Personalized Communication in Political Campaigns

Rasmus Kleis Nielsen - Political Science - 2012 - 256 pages
Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and ...
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Get Out the Vote!: How to Increase Voter Turnout

Donald P. Green, Alan S. Gerber - Political Science - 2004 - 145 pages
" Two Yale political scientists, Donald P. Green and Alan S. Gerber, have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of ...
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Campaigns on the Cutting Edge

Richard J. Semiatin - Political Science - 2012 - 272 pages
Helping students make sense of how and why campaigns are changing, this thoroughly updated second edition focuses on evaluating current trends and assesses how campaigns are ...
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign ...

Daniel M. Shea, Michael John Burton - Political Science - 2006 - 235 pages
With careful attention and hard work, average citizens can oversee sophisticated, state-of-the-art political campaigns. They will find no aid more valuable than this book. Shea ...
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Margin of Victory: How Technologists Help Politicians Win Elections

Nathaniel G. Pearlman - Political Science - 2012 - 253 pages
Despite a decade of political technology's celebrated triumphs—such as online fundraising of the presidential campaigns of McCain in 2000, Dean in 2003, and Obama in 2008; or ...
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Presidential Elections: Strategies and Structures of American Politics

Political Science - 2012 - 337 pages
Brimming with data and examples from the historic 2008 election, and laced with previews of 2012, the thirteenth edition of this classic text offers a complete overview of the ...
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