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Books Books 1 - 10 of about 45 related to The Victory Lab: The Secret Science of Winning Campaigns.    

The Sushi Economy: Globalization and the Making of a Modern Delicacy

Sasha Issenberg - Business & Economics - 2007 - 323 pages
A history of the consumption and economics of sushi covers such topics as the underworld of the tuna black market, the real-world practices of sushi chefs, and the role of ...
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Rick Perry and His Eggheads: Inside the Brainiest Political Operation in ...

Sasha Issenberg - Political Science - 2011 - 26 pages
A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people ...
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Ground Wars: Personalized Communication in Political Campaigns

Rasmus Kleis Nielsen - Business & Economics - 2012 - 239 pages
Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and ...
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Campaigns and Elections American Style: Third Edition

James A. Thurber, Candice J. Nelson - Political Science - 2009 - 240 pages
Leading political scientists and experienced campaign professionals come together to consider the nuts-and-bolts of American campaigns and elections in c
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Campaigning in the Twenty-First Century: A Whole New Ballgame?

Dennis W. Johnson - Political Science - 2011 - 152 pages
So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally ...
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Parties, Interest Groups, and Political Campaigns

Matthew Burbank, Ronald J. Hrebenar, Robert C. Benedict - Political Science - 2008 - 264 pages
Just in time for the coming elections, this book shows how political parties, interest groups, and elections have become totally interdependent in the era of candidate-centered ...
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Going Dirty: The Art of Negative Campaigning

David Mark - Social Science - 2009 - 300 pages
Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial ...
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The American Elections of 2012

Janet M. Box-Steffensmeier, Steven E. Schier - Political Science - 2013 - 248 pages
The 2012 American elections were highly competitive, with the unusually close partisan balance making the elections an opportunity for each of the two major parties. This book ...
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Parties and Elections in America: The Electoral Process

Louis Sandy Maisel, Kara Z. Buckley - Political Science - 2005 - 563 pages
Thoroughly revised and updated, the fourth edition of this classic text is still the most comprehensive and readable text available. Covering all aspects of the electoral ...
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Campaign Inc.: How Leadership and Organization Propelled Barack Obama to the ...

Henry F. De Sio., Jr. - Political Science - 2014 - 224 pages
It takes more than an excellent candidate to win elections; it takes an outstanding campaign organization, too. Campaign Inc. is the story of how leadership and organization ...
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