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Books Books 1 - 10 of about 43 related to Too Busy to Shop: Marketing to "multi-minding" Women.    

Using Secondary Data in Marketing Research: United States and Worldwide

Gordon L. Patzer - Business & Economics - 1995 - 172 pages
A thorough discussion of ways to locate and evaluate quality data, and a comprehensive list of specific sources.
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International Consumer Behavior: Its Impact on Marketing Strategy Development

A. Coskun Samli - Business & Economics - 1995 - 186 pages
By establishing the parameters of international consumer behavior patterns, Dr. Samli provides the foundation to develop successful international marketing strategies.
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Measuring the Effectiveness of Image and Linkage Advertising: The Nitty ...

Arch G. Woodside - Business & Economics - 1996 - 251 pages
Picks up where other books leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.
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The Emerging High-tech Consumer: A Market Profile and Marketing Strategy ...

Allan C. Reddy - Business & Economics - 1997 - 160 pages
A concise, lucid report on the market for high-tech consumer products and services, and a summary of the strategies that marketers should understand, develop, and use to reach ...
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Internet Marketing Research: Theory and Practice: Theory and Practice

Lee, Ook - Business & Economics - 2000 - 272 pages
Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing ...
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Technology and Business Strategy: Getting the Most Out of Technological Assets

William M. Watkins - Business & Economics - 1998 - 171 pages
Managerial and technology personnel will find this practical guide to the effective management of technology assets invaluable. The special knowledge and managerial skills ...
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The Strategy of Desire

Ernest Dichter - Social Science - 1960 - 314 pages
Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to ...
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Creating Competitive Power Markets: The PJM Model

Jeremiah D. Lambert - Business & Economics - 2001 - 236 pages
This comprehensive model of the nation's largest, most technically advanced and forward-thinking power pool - Pennsylvania, Jersey, Maryland (PJM) - provides a window on state ...
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The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents

George P. Moschis - Business & Economics - 2000 - 303 pages
Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this ...
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New Dimensions in Marketing/quality-of-life Research

M. Joseph Sirgy, A. Coskun Samli - Business & Economics - 1995 - 377 pages
Latest research on the marketing and quality-of-life interface for academics and some professionals involved in this new, and developing field of marketing and sales.
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