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Books Books 1 - 10 of about 44 related to Too Busy to Shop: Marketing to "multi-minding" Women.    

Improve Your Marketing to Grow Your Business: Insights and Innovation That ...

Hunter Hastings, Jeff Saperstein - Business & Economics - 2007 - 256 pages
“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you ...
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Boom: Marketing to the Ultimate Power Consumer--the Baby Boomer Woman

Mary Brown, Carol Orsborn - Business & Economics - 2006 - 256 pages
With the Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered. "Boom" is a comprehensive guide to ...
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BrandDigital: Simple Ways Top Brands Succeed in the Digital World

Allen P. Adamson - Business & Economics - 2008 - 288 pages
Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they’ve experimented with and integrated ...
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Using Secondary Data in Marketing Research: United States and Worldwide

Gordon L. Patzer - Business & Economics - 1995 - 172 pages
A thorough discussion of ways to locate and evaluate quality data, and a comprehensive list of specific sources.
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International Consumer Behavior: Its Impact on Marketing Strategy Development

A. Coskun Samli - Business & Economics - 1995 - 186 pages
By establishing the parameters of international consumer behavior patterns, Dr. Samli provides the foundation to develop successful international marketing strategies.
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Measuring the Effectiveness of Image and Linkage Advertising: The Nitty ...

Arch G. Woodside - Business & Economics - 1996 - 251 pages
Picks up where other books leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.
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The Emerging High-tech Consumer: A Market Profile and Marketing Strategy ...

Allan C. Reddy - Business & Economics - 1997 - 160 pages
A concise, lucid report on the market for high-tech consumer products and services, and a summary of the strategies that marketers should understand, develop, and use to reach ...
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Managing Synergistic Innovations Through Corporate Global R&D

Ajax Persaud, Vinod Kumar, Uma Kumar - Business & Economics - 2002 - 238 pages
Investigates whether and how multinational corporations have benefited from globalizing their research and development.
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Internet Marketing Research: Theory and Practice: Theory and Practice

Lee, Ook - Business & Economics - 2000 - 272 pages
Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing ...
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Technology and Business Strategy: Getting the Most Out of Technological Assets

William M. Watkins - Business & Economics - 1998 - 171 pages
Managerial and technology personnel will find this practical guide to the effective management of technology assets invaluable. The special knowledge and managerial skills ...
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