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Books Books 1 - 10 of about 45 related to Branding Only Works on Cattle: The New Way to Get Known (and drive your ....    

Histories of Social Media

Jonathan Salem Baskin - Mass media - 2010 - 132 pages
Histories of Social Media reveals deeper, more dependable truths about social behavior - the social before the media - and it's intended to give you the questions that will ...
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Tell The Truth: Honesty Is Your Most Powerful Marketing Tool

Sue Unerman, Jonathan Salem Baskin - Business & Economics - 2013 - 299 pages
Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least ...
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The Experience Effect: Engage Your Customers with a Consistent and Memorable ...

Jim JOSEPH - Business & Economics - 2010 - 224 pages
The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the ...
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The Social Media Sales Revolution: The New Rules for Finding Customers ...

Landy Chase, Kevin Knebl - Business & Economics - 2011 - 256 pages
Cold-calling is history—your future is in social media! The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type ...
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What's Next: The Experts' Guide: Predictions from 50 of America's Most ...

Jane Buckingham - Social Science - 2008 - 283 pages
Draws on the expertise of fifty leaders in a variety of fields to evaluate the future prospects of such topics as space travel, the influence of readers on magazine content ...
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All Customers Are Irrational: Understanding What They Think, What They Feel ...

William J. CUSICK - Business & Economics - 2009 - 240 pages
As many businesses are discovering, customer behavior doesn’t always make sense. That really shouldn’t be surprising. As recent studies have shown, people tend to base their ...
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Profit Brand: How to Increase the Profitability, Accountability and ...

Nick Wreden - Business & Economics - 2007 - 240 pages
Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with bottom-line results, align the ...
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Why We Talk: The Truth Behind Word-of-mouth : 7 Reasons why Your Customers ...

Bolivar J. Bueno - Business & Economics - 2007 - 135 pages
Learn the seven reasons your customers will or will not talk about your brand. In "Why We Talk," gifted marketing strategist and professional listener Boli var J. Bueno ...
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Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of ...

Don Peppers, Martha Rogers - Business & Economics - 2012 - 297 pages
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "A fascinating, highly readable synthesis of business principles, technology ...
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