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Books Books 1 - 10 of about 45 related to Information Systems for Managers: Texts and Cases.    

Corporate Information Strategy And Management: Text And Cases

Lynda M. Applegate, Robert Daniel Austin, Franklin Warren McFarlan - Business & Economics - 2007 - 657 pages
Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary ...
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Strategic Supply Chain Alignment: Best Practice in Supply Chain Management

John Gattorna - Business & Economics - 1998 - 671 pages
Strategic Supply Chain Alignment brings together for the first time the world's leading logistics professionals, management consultants and academics to offer their insights ...
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The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation ...

Mohan Sawhney, Jeff Zabin - Business & Economics - 2001 - 323 pages
Today¿s most successful companies never sit still. Even as they introduce their newest e-business initiatives, their next generation of improvements is already near completion ...
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Handbook of CRM

Adrian Payne - Business & Economics - 2012 - 464 pages
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives ...
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Information technology and the networked economy

Patrick G. McKeown - Business & Economics - 2002 - 493 pages
The dramatic growth of the internet and the World Wide Web is changing the way we live, work, and play. In Information Technology and the Networked Economy, Second Edition, you ...
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Internet Marketing

Jagdish N. Sheth, Abdolreza Eshghi, Balaji C. Krishnan - Business & Economics - 2001 - 419 pages
This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information ...
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