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Books Books 1 - 10 of about 33 related to Customer Service and Distribution Strategy.    

The strategy of distribution management

Martin Christopher - Business & Economics - 1985 - 182 pages
This book examines the managerial issues surrounding the creation and implementation of distribution strategies in the broader context of logistics management. Author Martin ...
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Marketing Logistics

Martin Christopher, Helen Peck - Business & Economics - 2012 - 168 pages
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the ...
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Supply Chain Management: In Theory and Practice

Birgit Dam Jespersen, Tage Skjott-Larsen - Business & Economics - 2005 - 170 pages
The book presents a comprehensive picture of state of the art within Supply Chain Management. It has a strategic focus and advocates a contingency approach to supply chain ...
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Relationship Marketing

Martin Christopher, Adrian Payne, David Ballantyne - Business & Economics - 2013 - 264 pages
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy ...
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Relationship Marketing

Helen Peck, Martin Christopher, Moira Clark, Adrian Payne - Business & Economics - 2013 - 509 pages
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing ...
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