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Books Books 1 - 10 of about 45 related to The Future of the Mass Audience.    

The Vanishing Newspaper [2nd Ed]: Saving Journalism in the Information Age

Philip Meyer - History - 2009 - 245 pages
"In this edition, Meyer's analysis of the correlation between newspaper quality and profitability is updated and applied to recent developments in the newspaper industry. Meyer ...
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The Postmodern Condition: A Report on Knowledge

Jean-François Lyotard - Literary Criticism - 1984 - 110 pages
In this book it explores science and technology, makes connections between these epistemic, cultural, and political trends, and develops profound insights into the nature of ...
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The Mass Audience: Rediscovering the Dominant Model

James G. Webster, Patricia F. Phalen - Social Science - 1997 - 158 pages
In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to ...
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Dancing in the Dark: Youth, Popular Culture, and the Electronic Media

Social Science - 1991 - 348 pages
Essays discuss youth culture, rock music, MTV, and the impact of television
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Audiencemaking: how the media create the audience

James S. Ettema, David Charles Whitney - Business & Economics - 1994 - 242 pages
This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the ...
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