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Books Books 1 - 10 of about 41 related to Comeback: The Fall & Rise of the American Automobile Industry.    

Engines of Change: A History of the American Dream in Fifteen Cars

Paul Ingrassia - Transportation - 2012 - 416 pages
A narrative like no other: a cultural history that explores how cars have both propelled and reflected the American experience— from the Model T to the Prius. From the ...
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Crash Course: The American Automobile Industry's Road from Glory to Disaster

Paul Ingrassia - Business & Economics - 2010 - 306 pages
With an updated Afterword by the author. This is the epic saga of the American automobile industry’s rise and demise, a compelling story of hubris, missed opportunities, and ...
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Behind the Wheel at Chrysler: The Iacocca Legacy

Doron P. Levin - Biography & Autobiography - 1995 - 354 pages
Exposing the truth behind the fairy tale of Chrysler's recovery under Lee Iacocca, a reporter reveals how Iacocca spent lavishly while preaching restraint for others, and how ...
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Collision Course: Inside the Battle for General Motors

Micheline Maynard - Business & Economics - 1995 - 306 pages
Traces the efforts of GM chairman Jack Smith to restore the company to profitability through reductions in its workforce and factories and the battles between Smith and other ...
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Taken for a Ride: Cars, Crisis, And A Company Once Called

Bill Vlasic, Bradley A. Stertz - Business & Economics - 2009 - 432 pages
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the ...
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Art of the American Automobile: The Greatest Stylists and Their Work

G. N. Georgano - Technology & Engineering - 1995 - 268 pages
A history of outstanding American car designs and designers includes interviews and behind-the-scenes studio information
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How Toyota Became #1: Leadership Lessons from the World's Greatest Car Company

David Magee - Business & Economics - 2007 - 256 pages
Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to ...
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Going for broke: the Chrysler story

Michael Moritz, Barrett Seaman - Business & Economics - 1981 - 374 pages
An inside story of the Chrysler Corporation details the history of the automobile manufacturer, its critical problems, and Iacocca's attempts to turn the dying company around
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Reinventing the wheels: Ford's spectacular comeback

Alton F. Doody, Ron Bingaman - Business & Economics - 1990 - 136 pages
In the early 1980s, Ford Motor Company teetered on the brink of collapse. Here is the dramatic, behind-the-scenes story of the most impressive turnaround in recent American ...
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