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Books Books 1 - 10 of about 45 related to The Cluetrain Manifesto: The End of Business as Usual.    

Gonzo Marketing: Winning Through Worst Practices

Christopher Locke - Business & Economics - 2009 - 256 pages
A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet ...
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Small Pieces Loosely Joined: A Unified Theory of the Web

David Weinberger - COMPUTERS - 2008 - 240 pages
From a Web visionary and co-author of "The Cluetrain Manifesto," a fascinating, ambitious look at how the Web is transforming the concepts on which our society is built
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What Would Google Do?: Reverse-Engineering the Fastest Growing Company in ...

Jeff Jarvis - Business & Economics - 2009 - 288 pages
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part ...
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The last mile: broadband and the next Internet revolution

Jason Wolf, Natalie Zee - Business & Economics - 2001 - 200 pages
Introduces the technology, shortcomings, and potential of broadband, explains its implementation in businesses, and suggests ways for companies to use broadband to increase ...
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Perspectives on Marketing

Michael A. Fina - Marketing - 2009 - 416 pages
Who really knows how to get the most from a workforce: the manager or the employees? Each has a different approach to effective management what really motivates employees to go ...
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Converge: Transforming Business at the Intersection of Marketing and Technology

Bob W. Lord, Ray Velez - Business & Economics - 2013 - 256 pages
The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between ...
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IT's All about the People: Technology Management That Overcomes Disaffected ...

Stephen J. Andriole - Business & Economics - 2011 - 224 pages
By and large, cost-effective information technology (IT) management is more about people, personal relationships, and corporate culture than it is about the technology itself ...
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