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Books Books 1 - 10 of about 45 related to Gonzo Marketing: Winning Through Worst Practices.    

How to burn

Christopher Locke - Poetry - 1995 - 26 pages
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The Age of Engage: Reinventing Marketing for Today's Connected ...

Denise Shiffman - Business & Economics - 2008 - 220 pages
Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In this book, Denise ...
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Secrets of Word-of-mouth Marketing: How to Trigger Exponential Sales Through ...

George Silverman - Business & Economics - 2011 - 258 pages
"A fabulous road map to highly effective, very inexpensive marketing."--- Alan Weiss, Ph.D., author, The Ultimate Consultant --
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Promoting and Marketing Events: Theory and Practice

Nigel Jackson - Business & Economics - 2013 - 280 pages
"This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to ...
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The End of Marketing as We Know It

Sergio Zyman - Business & Economics - 2000 - 272 pages
Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world ...
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All-To-One: The Winning Model for Marketing in the Post-Internet Economy

Steve Luengo-Jones - Business & Economics - 2001 - 278 pages
This text shows managers and CEO's how to develop life-long customer value in the post Internet economy. This book looks beyond the "one-to-one" concept and reveals visions of ...
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Context

Cory Doctorow - Literary Collections - 2011 - 241 pages
One of the internet's most celebrated hi-tech culture mavens returns with this second collection of essays and polemics. Discussing complex topics in an accessible manner, Cory ...
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