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Books Books 1 - 8 of about 8 related to Beyond Branding: How the New Values of Transparency and Integrity are ....    

Living the Brand: How to Transform Every Member of Your Organization into a ...

Nicholas Ind - Business & Economics - 2007 - 208 pages
Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the ...
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Inspiration: Capturing the Creative Potential of Your Organization

Nicholas Ind, Cameron Watt - Business & Economics - 2004 - 192 pages
This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have ...
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Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

Nicholas Ind, Clare Fuller, Charles Trevail - Business & Economics - 2012 - 184 pages
Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key ...
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Professional Marketing Reading Sampler: Book excerpts from top marketing ...

Wiley - Business & Economics - 2012 - 100 pages
John Wiley & Sons Ltd is a leading publisher in books,journals and electronic products covering all areas of marketingand sales. From social media to market research to ...
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