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Books Books 1 - 10 of about 38 related to Beyond Branding: How the New Values of Transparency and Integrity are ....    

Living the Brand: How to Transform Every Member of Your Organization into a ...

Nicholas Ind - Business & Economics - 2007 - 208 pages
Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the ...
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Inspiration: Capturing the Creative Potential of Your Organization

Nicholas Ind, Cameron Watt - Business & Economics - 2004 - 192 pages
This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have ...
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Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

Nicholas Ind, Clare Fuller, Charles Trevail - Business & Economics - 2012 - 184 pages
Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key ...
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The Definitive Book of Branding

Kartikeya Kompella - Business & Economics - 2014 - 440 pages
With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding ...
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The Art and Practice of Leadership Coaching: 50 Top Executive Coaches Reveal ...

Howard Morgan, Phil Harkins, Marshall Goldsmith - Business & Economics - 2004 - 304 pages
Leadership coaching has become vitally important to today?s most successful businesses. The Art and Practice of Leadership Coaching is a landmark resource that presents a ...
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