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Books Books 1 - 10 of about 45 related to Beyond Branding: How the New Values of Transparency and Integrity are ....    

Living the Brand: How to Transform Every Member of Your Organization Into a ...

Nicholas Ind - Business & Economics - 2004 - 219 pages
A company's workforce is its most valuable asset. It is the employees who translate an organziation's strategy into reality, interact with consumers and determine the corporate ...
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Branding Governance: A Participatory Approach to the Brand Building Process

Nicholas Ind, Rune Bjerke - Business & Economics - 2007 - 288 pages
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a ...
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Inspiration: Capturing the Creative Potential of Your Organization

Nicholas Ind, Cameron Watt - Business & Economics - 2004 - 192 pages
This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have ...
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Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

Nicholas Ind, Clare Fuller, Charles Trevail - Business & Economics - 2012 - 184 pages
Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key ...
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Brand New Brand Thinking: Brought to Life by 11 Experts Who Do

Merry Baskin - Business & Economics - 2005 - 224 pages
The way that the advertising industry operates has changed greatly in recent years. This volume seeks to pull together these new ideas - with suggestions on what to do in ...
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Marketing Genius

Peter Fisk - Business & Economics - 2006 - 498 pages
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Financial Analysis of M&A Integration

Stuart Ferguson (Ph. D.) - Business & Economics - 2003 - 358 pages
When Tom Lehrer sang We'll all go together when we go, the world was gripped by fear of nuclear holocaust. With the collapse of the Soviet Union, the threat was assumed to have ...
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BrandDigital: Simple Ways Top Brands Succeed in the Digital World

Allen P. Adamson - Business & Economics - 2008 - 288 pages
Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they’ve experimented with and integrated ...
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