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Books Books 1 - 10 of about 27 related to Humanitarian Logistics: Meeting the Challenge of Preparing for and ....    

Relationship Marketing

Martin Christopher, Adrian Payne, David Ballantyne - Business & Economics - 2013 - 264 pages
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy ...
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Marketing Logistics

Martin Christopher, Helen Peck - Business & Economics - 2012 - 168 pages
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the ...
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Logistics and Supply Chain Management

Martin Christopher - Business & Economics - 2012 - 288 pages
Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today’s turbulent global marketplace, where demand is ...
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The strategy of distribution management

Martin Christopher - Business & Economics - 1985 - 182 pages
This book examines the managerial issues surrounding the creation and implementation of distribution strategies in the broader context of logistics management. Author Martin ...
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