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Books Books 1 - 10 of about 41 related to Marketing to Women: How to Understand, Reach, and Increase Your Share of the ....    

Trends

Thomas J. Peters, Martha Barletta - Business & Economics - 2005 - 160 pages
Designed for quick reference, this guide follows the dynamic, attention-getting style of "Re-Imagine!" It includes inspirational quotes and real business scenarios.
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Winning the Toughest Customer: The Essential Guide to Selling to Women

Delia Passi - Business & Economics - 2006 - 155 pages
Industry expert Passi shatters gender and sales myths with her humor and no-holds-barred approach. She offers a six-step process that clearly and definitively shows salespeople ...
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PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big ...

Marti Barletta - Business & Economics - 2007 - 320 pages
Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority ...
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The Age Advantage: Making the Most of Your Midlife Career Transition

Jean Erickson Walker - Business & Economics - 2000 - 322 pages
A practical handbook for readers in the middle of a mid-life career change discusses the challenges and benefits of such transitions and offers helpful advice on networking ...
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The Leader's Edge: Using Personal Branding to Drive Performance and Profit

Susan Hodgkinson - Business & Economics - 2005 - 148 pages
"The Leader's Edge is must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholars are unable to do. She has ...
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Marketing Demystified

Donna Anselmo - Business & Economics - 2010 - 400 pages
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in ...
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Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

Bill Schley, Carl Nichols - Business & Economics - 2005 - 222 pages
Citing fundamental misunderstandings about branding that typically lead to failed advertising campaigns, a straight-talking guide defines branding as a process of creating an ...
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The Essential Guide to Managing Talent: How Top Companies Recruit, Train ...

Kaye Thorne, Andy Pellant - Business & Economics - 2007 - 191 pages
Losing top talent can cost businesses big money. The ability to identify and nurture talent is a trait that is shared by the market leading brands (such as Innocent and Virgin ...
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Men Beware: Women Ahead: Everything Your Father Should Have Told You About ...

Christopher Sylvia - Humor - 2010 - 224 pages
The top secret dialog between a father and son containing the secrets of how to get along with women in today's modern world. How to find a great woman, how to prevent domestic ...
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