Search Images Maps Play YouTube News Gmail Drive More »
Sign in
Books Books 1 - 5 of about 5 related to Brick & Mortar Shopping in the 21st Century.    

Store Design and Visual Merchandising: Creating Store Space That Encourages ...

Claus Ebster - Business & Economics - 2011 - 216 pages
In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success ...
Limited preview - About this book

Memorable Customer Experiences: A Research Anthology

Professor Adam Lindgreen, Michael B. Beverland, Professor JoŽlle Vanhamme - Business & Economics - 2012 - 318 pages
"Experiential marketing changes everything!" claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology ...
Limited preview - About this book

Virtual Social Identity and Consumer Behavior

Wood - Consumer behavior - 2009 - 230 pages
How can corporate America effectively target the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in ...
Limited preview - About this book

Advances in Advertising Research (Vol. 1): Cutting Edge International Research

Ralf Terlutter, Sandra Diehl, Shintaro Okazaki - Business & Economics - 2010 - 412 pages
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers ...
Limited preview - About this book

  1. My library
  2. Help
  3. Advanced Book Search