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Books Books 1 - 5 of about 5 related to Brick & Mortar Shopping in the 21st Century.    

Store Design and Visual Merchandising: Creating Store Space That Encourages ...

Claus Ebster - Business & Economics - 2011 - 216 pages
In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success ...
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Memorable Customer Experiences: A Research Anthology

Professor Adam Lindgreen, Michael B. Beverland, Professor JoŽlle Vanhamme - Business & Economics - 2012 - 318 pages
"Experiential marketing changes everything!" claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology ...
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Virtual Social Identity and Consumer Behavior

Wood - Consumer behavior - 2009 - 230 pages
How can corporate America effectively target the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in ...
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Advances in Advertising Research (Vol. 1): Cutting Edge International Research

Ralf Terlutter, Sandra Diehl, Shintaro Okazaki - Business & Economics - 2010 - 412 pages
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers ...
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