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Books Books 11 - 20 of about 47 related to Re-thinking the Network Economy: The True Forces that Drive the Digital ....    

E-commerce Management: Text and Cases

Sandeep Krishnamurthy - Business & Economics - 2003 - 445 pages
E-Commerce Management: Text and Cases was designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing ...
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Unchained Value: The New Logic of Digital Business

Mary J. Cronin - Business & Economics - 2000 - 213 pages
The Internet Revolution has been broadly advertised-yet despite the onslaught of warnings about what companies need to do to transform themselves, most corporations, large and ...
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Managerial Economics: A Problem Solving Approach

Luke Froeb, Brian McCann - Business & Economics - 2007 - 320 pages
This breakthrough text shows MBA's how to use economics to solve business problems. Succinct, faced paced, and challenging, students should be able to read the book from cover ...
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Doing E-Business: Strategies for Thriving in an Electronic Marketplace

David Taylor, Alyse D. Terhune - Business & Economics - 2002 - 304 pages
Strategies for becoming a fully functional E-business This book provides executives, managers, and entrepreneurs with practical ideas and techniques that will help them improve ...
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Loyalty Marketing for the Internet Age: How to Identify, Attract, Serve, and ...

Kathleen Sindell - Business & Economics - 2000 - 345 pages
Publisher Fact Sheet Addresses the explosive subject of Electronic Customer Relationship Management so Internet businesses can better meet the needs of each customer.
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Peer-to-Peer Video: The Economics, Policy, and Culture of Today's New Mass ...

Eli M. Noam, Lorenzo Pupillo - Computers - 2008 - 332 pages
Peer-to-Peer (P2P) networks are comprised of equal nodes that function as both clients and servers, as opposed to systems in which data and information are managed through ...
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Successful Marketing Strategy for High-tech Firms

Eric Viardot - Business & Economics - 2004 - 304 pages
Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest ...
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