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Books Books 1 - 10 of about 28 related to The Handbook of magazine publishing.   

The Complete Idiot's Guide to Direct Marketing

Robert W. Bly - Business & Economics - 2001 - 359 pages
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
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Direct Marketing: Strategy, Planning, Execution

Edward Nash - Business & Economics - 2000 - 600 pages
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition ...
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2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their ...

Denny Hatch, Denison Hatch, Don Jackson - Business & Economics - 1999 - 368 pages
Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch ...
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Do-it-yourself direct marketing: secrets for small business

Mark S. Bacon - Business & Economics - 1992 - 274 pages
Tailored to the limited budget, here is a complete guide to simple direct marketing techniques and strategies for entrepreneurs and small business owners and managers. It ...
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Successful Direct Marketing Methods

Bob Stone, Ron Jacobs - Business & Economics - 2008 - 663 pages
This thoroughly revised edition of the "bible" of direct marketing includes expanded material on the Internet and other digital media and brand-new information on E-business ...
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The Golden Mailbox: How to Get Rich Direct Marketing Your Product

Ted Nicholas - Business & Economics - 1992 - 212 pages
Direct-marketing wizard Ted Nicholas founded Enterprise Publishing 20 years ago with the book How to Form Your Own Corporation Without A Lawyer for Under $50. He has since ...
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