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Books Books 11 - 20 of about 45 related to Marketing to Women: How to Understand, Reach, and Increase Your Share of the ....    

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

Barry Feig - Business & Economics - 2006 - 256 pages
Consumers buy products for two reasons--the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their ...
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The Insider's Guide to Getting Published: Why They Always Reject Your ...

John Boswell - Reference - 1986 - 162 pages
Written by one of the most successful agents and packagers in the book publishing industry, The Insider's Guide to Getting Published is a look at everything an aspiring writer ...
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The Ten Demandments: Rules to Live By in the Age of the Demanding Customer

P. Kelly Mooney, Laura Bergheim - Business & Economics - 2003 - 270 pages
"To carry out a customer-centric strategy, every company needs a customer bible like The Ten Demandments to believe in and to execute against." --Guy Kawasaki, CEO, Garage ...
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Branding Only Works on Cattle: The New Way to Get Known (and drive your ...

Jonathan Salem Baskin - Business & Economics - 2008 - 272 pages
Most people don't know it yet, but branding is dead. Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles ...
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Find a Husband After 35 Using what I Learned at Harvard Business School: A ...

Rachel Greenwald - Self-Help - 2003 - 322 pages
A Harvard MBA presents marketing tactics that can be applied by single women over the age of thirty-five who are seeking husbands, explaining how women can "package" their ...
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The Sales Gurus: Lessons from the Best Sales Books of All Time

Editors at Soundview Exec. Book Summ., Andrew Clancy - Business & Economics - 2010 - 320 pages
Headline: Indispensable summaries of the best sales books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best ...
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