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Books Books 1 - 10 of about 41 related to Marketing to women: how to increase your share of the world's largest market.    Take our survey New!

PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big ...

Marti Barletta - Business & Economics - 2007 - 320 pages
Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority ...
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Trends

Tom Peters, Martha Barletta - Business & Economics - 2005 - 160 pages
Tom Peter's is back and in his own wordshe's "Mad as Hell." Breaking down the message from his bestselling Re-Imagine!, these four pocket-sized books deliver crucial business ...
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Meeting Customer Needs

Ian Smith - Business & Economics - 2003 - 218 pages
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Fundamentals of Marketing

Atul Nayak - Marketing - 2009 - 258 pages
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Carjacked: The Culture of the Automobile and Its Effect on Our Lives

Catherine Lutz, Anne Lutz Fernandez - Social Science - 2010 - 288 pages
Carjacked is an in-depth look at our obsession with cars. While the automobile’s contribution to global warming and the effects of volatile gas prices are is widely known, the ...
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Manager's Toolkit: The 13 Skills Managers Need to Succeed

Harvard Business School Press - Business & Economics - 2013 - 192 pages
Zeroing in on the specific skills that make great managers stand out from the pack, this comprehensive guide is both an essential primer for new managers and a valuable ...
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Overpromise and Overdeliver (Revised Edition): How to Design and Deliver ...

Rick Barrera - Business & Economics - 2009 - 240 pages
The Wall Street Journal and BusinessWeek bestseller-fully revised and updated The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market ...
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