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Books Books 31 - 40 of about 48 related to Marketing to Women: How to Understand, Reach, and Increase Your Share of the ....    

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

Bill Schley, Carl Nichols - Business & Economics - 2005 - 222 pages
Citing fundamental misunderstandings about branding that typically lead to failed advertising campaigns, a straight-talking guide defines branding as a process of creating an ...
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The New Marketing Paradigm: Integrated Marketing Communications

Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn - Business & Economics - 1994 - 218 pages
Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.
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The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of ...

Carol Roth - Business & Economics - 2013 - 288 pages
There's never been a better time to start a business--or so the conventional wisdom would have you believe. But with up to 90 percent of businesses failing within the first ...
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ADVERTISING: PLANNING AND IMPLEMENTATION

SANGEETA SHARMA, RAGHUVIR SINGH - Business & Economics - 2006 - 496 pages
Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, desktop publishing and computer-aided designing has ...
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Cont Marketing 11e Im

BOONE, Kurtz - 2003
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