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Books Books 1 - 10 of about 45 related to The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable.    Take our survey New!

The Secrets of Word-of-mouth Marketing: How to Trigger Exponential Sales ...

George Silverman - Business & Economics - 2001 - 258 pages
How to harness the awesome power of word of mouth.
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Measuring the Effectiveness of Image and Linkage Advertising: The Nitty ...

Arch G. Woodside - Business & Economics - 1996 - 251 pages
Picks up where other books leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.
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The Economy of Icons: How Business Manufactures Meaning

Ernest Sternberg - Business & Economics - 1999 - 176 pages
Examines various industries to show how business endows products with evocative meaning.
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Doing Business in Newly Privatized Markets: Global Opportunities and Challenges

Russell R. Miller - Business & Economics - 2000 - 327 pages
International marketing consultant Russell Miller takes a close, pragmatic look at the movement to privatization that is sweeping the important markets of Western and Central ...
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Momentum: How Companies Become Unstoppable Market Forces

Ron Ricci, John Volkmann - Business & Economics - 2003 - 206 pages
When it comes to new products and services, what moves customers to buy? Why do they choose one product over another? What makes them bank on a company’s future? These are the ...
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Concurrent Marketing: Integrating Product, Sales, and Service

Frank V. Cespedes - Business & Economics - 1995 - 307 pages
Cases studies in the computer, consumer goods, telecommunications, and medical products industry are used to show how companies can integrate management, sales, and service
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Customer Connections: New Strategies for Growth

Robert Edwin Wayland, Paul Michael Cole - Business & Economics - 1997 - 265 pages
Provides advice for managers on using information technologies to learn about their customers and to use that data to build a successful business
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Marketing Moves: A New Approach to Profits, Growth, and Renewal

Philip Kotler, Dipak Jain, Suvit Maesincee - Business & Economics - 2002 - 193 pages
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer ...
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Standing Room Only: Strategies for Marketing the Performing Arts

Philip Kotler - Business & Economics - 1997 - 560 pages
Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing ...
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Advances in Electronic Marketing

Irvine Clarke, Theresa Flaherty - Business & Economics - 2005 - 318 pages
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile ...
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