Arch G. Woodside - Business & Economics - 1996 - 251 pages
Picks up where other books leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.
Russell R. Miller - Business & Economics - 2000 - 327 pages
International marketing consultant Russell Miller takes a close, pragmatic look at the movement to privatization that is sweeping the important markets of Western and Central ...
Frank V. Cespedes - Business & Economics - 1995 - 307 pages
Cases studies in the computer, consumer goods, telecommunications, and medical products industry are used to show how companies can integrate management, sales, and service
Philip Kotler - Business & Economics - 1997 - 560 pages
Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing ...