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Books Books 1 - 10 of about 45 related to Relationship Marketing: Theory and Practice.    Take our survey New!

Customer Relationship Management

Francis Buttle - Business & Economics - 2008 - 522 pages
This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to ...
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Hospitality Marketing

David Bowie, Francis Buttle - Business & Economics - 2007 - 368 pages
Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this ...
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The Relationship Marketer: Rethinking Strategic Relationship Marketing

Soren Hougaard, Mogens Bjerre - Business & Economics - 2010 - 223 pages
In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental ...
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New Marketing Strategies: Evolving Flexible Processes To Fit Market Circumstance

Ian Chaston - Business & Economics - 1999 - 208 pages
Current approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship marketing. New Marketing ...
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Managing Marketing

Roger Palmer, Juanita Cockton, Graham Cooper - Business & Economics - 2012 - 392 pages
The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with ...
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Relationship Marketing

Mark Godson - Business & Economics - 2009 - 376 pages
Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in ...
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Relationship Marketing

Martin Christopher, Adrian Payne, David Ballantyne - Business & Economics - 2013 - 264 pages
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy ...
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Relationship Marketing: Three-Volume Set

Michael Harker, John Egan - Relationship marketing - 2005 - 1192 pages
This collection is a long-awaited one-stop resource that draws together all the important readings on the origins, development and future of Relationship Marketing. With ...
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