Student tested, faculty approved! MKTG delivers exactly what today's students need - and want. How do we know? We asked. We used feedback from thousands of students and ...

(Now available from Productivity Press, Cambridge, Mass.)

Increasing customer needs, the globalization of markets and the evolution of e-commerce add to the complexity of logistic processes. In today's business, it is well understood ...

Fast track route to understanding supply chain management -- Covers the key areas of supplu chain management from inventory management and logistics to just-in-time ...