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Books Books 1 - 10 of about 45 related to International handbook of advertising.    

Fundamentals of Advertising

John Wilmshurst, Adrian Mackay - Business & Economics - 2010 - 384 pages
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has ...
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Maurice I. Mandell - Business & Economics - 1984 - 689 pages
Explores the organization, background, and social implications of advertising and describes skills, techniques, and strategies involved in advertising management, media ...
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