Search Images Maps Play YouTube News Gmail Drive More »
Sign in
Books Books 1 - 10 of about 45 related to International handbook of advertising.    

Fundamentals of Advertising

John Wilmshurst, Adrian Mackay - Business & Economics - 2010 - 384 pages
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has ...
Limited preview - About this book

Advertising

Maurice I. Mandell - Business & Economics - 1984 - 689 pages
Explores the organization, background, and social implications of advertising and describes skills, techniques, and strategies involved in advertising management, media ...
Snippet view - About this book




  1. My library
  2. Help
  3. Advanced Book Search