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Books Books 1 - 10 of about 45 related to International handbook of advertising.    

Advertising

Maurice I. Mandell - Business & Economics - 1984 - 689 pages
Explores the organization, background, and social implications of advertising and describes skills, techniques, and strategies involved in advertising management, media ...
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Advertising

Albert Wesley Frey - Advertising - 1947 - 746 pages
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