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Books Books 11 - 11 of 11 on The goal of competitive strategy for a business unit in an industry is to find a....  
" The goal of competitive strategy for a business unit in an industry is to find a position in the industry where the company can best defend itself against these competitive forces or can influence them in its favor. "
Standard & Poor's Fundamentals of Corporate Credit Analysis - Page 51
by Blaise Ganguin, John Bilardello - 2004 - 428 pages
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Marketing: Critical Perspectives on Business and Management, Volume 4

Michael John Baker - Business & Economics - 2001 - 488 pages
...strengths and weaknesses The ultimate aim of business strategy is as Porter (1980) suggests ". . . to find a position in the industry where the company can best defend itself against competitive forces or can influence them in its favour." Clearly this will best be achieved from a...
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