The new positioning: the latest on the world's #1 business strategy

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McGraw-Hill, 1996 - Business & Economics - 173 pages
4 Reviews
Describes the five mental elements in the positioning process, looks at six cases of repositioning, and offers practical advice on managing change

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Review: The New Positioning: The Latest on the World's #1 Business Strategy

User Review  - Meridith Hatch - Goodreads

Great easy read to stimulate your marketing brain. Read full review

Review: The New Positioning: The Latest on the World's #1 Business Strategy

User Review  - Serdar - Goodreads

Positioning is the key concept of the integrated marketing communications, if not the whole businesses, of our era. And positioning defines what your brand is, what your product represents and where it stands in the world of notions. Read full review

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About the author (1996)

JACK TROUT is President of Trout & Partners, one of the most prestigious marketing firms in the United States, with offices in twelve countries and a client list that includes AT&T, IBM, Merrill Lynch, Southwest Airlines, and other Fortune 500 companies. Recognized as one of the influential gurus of marketing, Trout was the first to popularize the idea of "positioning" products and ideas in the minds of consumers. A sought-after speaker, he is the author of numerous marketing classics, including the bestselling Differentiate or Die (Wiley), Positioning: The Battle for Your Mind, The 22 Immutable Laws of Marketing, and The Power of Simplicity. Please visit Jack Trout at www.troutandpartners.com

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