The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
It's a new era of business and consumerism—and you play a role in defining it
Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.
"To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?"
"Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow."
"Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis's book is the map to unleash this treasure."
"Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism."
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Review: The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer RevolutionUser Review - Alexander Novicov - Goodreads
Brian is an excellent person. I love his mentality and approach to digital marketing. The book is fantastic, I believe that his books are a bit hard to read. Read full review
Review: The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer RevolutionUser Review - Graham Mumm - Goodreads
Could have been summarized into a short blog post. Filled to the brim with useless marketing jargon and overly used buzz words with hardly an original insight or perspective. Very disappointed. Read full review