The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

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John Wiley & Sons, Oct 18, 2011 - Business & Economics - 304 pages
14 Reviews
It's a new era of business and consumerism—and you play a role in defining it

Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.

"To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?"
Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet

"Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow."
John Chambers, CEO of Cisco Systems, Inc.

"Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis's book is the map to unleash this treasure."
Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story

"Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism."
Mark Burnett, Television Executive Producer

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Review: The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

User Review  - Alexander Novicov - Goodreads

Brian is an excellent person. I love his mentality and approach to digital marketing. The book is fantastic, I believe that his books are a bit hard to read. Read full review

Review: The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

User Review  - Graham Mumm - Goodreads

Could have been summarized into a short blog post. Filled to the brim with useless marketing jargon and overly used buzz words with hardly an original insight or perspective. Very disappointed. Read full review

About the author (2011)

BRIAN SOLIS is globally recognized as one ofthe most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is Principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He has led strategy development and change management initiatives for Fortune 500 companies and emerging businesses all over the world. His blog,, is among the world's leading business strategy and marketing resources.

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