Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More

Front Cover
John Wiley & Sons, Mar 11, 2013 - Photography - 336 pages
2 Reviews

Give your photography business an edge with these professional insights

There are already more than 150,000 professional photographers in the U.S., according to Department of Labor statistics, and thousands of serious amateurs are continually seeking to become established. Whether yours is a new or long-standing photography business, you have plenty of competition. Lara White has collected the best advice from her popular photography business website, Photomint.com, into this guide for your reference. She covers establishing your brand, defining policies, setting prices, creating a marketing plan, networking, and a great deal more.

  • Photography is a rapidly growing industry, placing both established and beginning photographers in tough competition for business
  • Author Lara White runs a popular website teaching successful business strategies to photographers; this book collects and organizes valuable information to help newcomers get started and existing businesses grow
  • Covers business fundamentals including establishing a brand, defining studio policies, setting pricing, creating a marketing plan, understanding your audience, networking, and effective social media marketing
  • Provides proven tips for building a successful photography business

Photography Business Secrets is packed with advice that can help your photography business succeed and thrive, even in today's economy.

  

What people are saying - Write a review

Review: Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More

User Review  - Julie Thompson - Goodreads

As a wife of a full time photographer, and me wanting to dive into the full time photography life myself, this book was both familiar and informative. I felt like I could relate to the lifestyle but I learned a lot about marketing and many other tools of the trade that can improve our business. Read full review

Review: Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More

User Review  - Priyaranjan Anand - Goodreads

http://iforeye.blogspot.com/2014/04/p... Read full review

Selected pages

Contents

Section 1
iii
Section 2
v
Section 3
vii
Section 4
153
Section 5
162
Section 6
172
Copyright

Common terms and phrases

About the author (2013)

Lara White, a widely recognized expert in the field of photography business education, has been a successful wedding photographer and now devotes her energy to helping other photographers master the business aspects of running a studio. She founded and operates PhotoMint, an online business development resource for photographers. Lara's work has been published in more than 70 magazines and professional photography blogs.

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