Who Cares Wins: Why Good Business is Better Business
You CAN combine social responsibility with superior profitability and shareholder value: in this book, a pioneering CEO shows how.
*Practical, bottom-line focused advice on making social responsibility work in real businesses.
*Why tomorrow's most successful businesses will be the most socially responsible -- and why failures of social responsibility will place your company at unacceptable risk.
*By Havas Worldwide CEO David Jones: one of today's most dynamic and innovative new global business leaders. Tomorrow's most successful companies will also be the most socially responsible. What's more, in today's intensely social and transparent world, companies that fail to be socially responsible place their very survival at risk. But how can enterprises successfully integrate social responsibility with their fundamental commitment to increasing profitability and shareholder value? In this book, one of the world's most innovative and dynamic CEOs takes on the challenge, and shows exactly how it can be met. Havas Worldwide CEO David Jones offers indispensable practical guidance for ensuring that your business has a positive social and environmental impact while at the same time delighting customers and shareholders alike. Who Cares Wins is replete with examples, both positive and cautionary -- from Evian's award-winning 'roller babies' campaign to BP's Deepwater Horizon oil spill. Jones also offers up-to the- minute guidance on engaging with customers and communicating your firm's commitments through today's most powerful social media. Beyond hope and handwaving, this 100% practical book is written by someone with ultimate bottom-line responsibility -- and it shows.
What people are saying - Write a review
Review: Who Cares Wins: Why Good Business Is Better BusinessUser Review - Jorge - Goodreads
Excellent book! Things are changing about the way we do business! A must read book for all Marketeers and business people in general! Read full review
Review: Who Cares Wins: Why Good Business Is Better BusinessUser Review - Jason - Goodreads
Nothing too revolutionary in here, but a good statement of principle. It is a little redundant and padded at times, and the self-promotion reaches occasional laughable levels. And, sorry dude, but ... Read full review