Who Cares Wins: Why Good Business is Better Business
Tomorrow's most successful companies will also be the most socially responsible. What's more, in today's intensely social and transparent world, companies that fail to be socially responsible place their very survival at risk. But how can enterprises successfully integrate social responsibility with their fundamental commitment to increasing profitability and shareholder value? In this book, one of the world's most innovative and dynamic CEOs takes on the challenge, and shows exactly how it can be met. Havas Worldwide CEO David Jones offers indispensable practical guidance for ensuring that your business has a positive social and environmental impact while at the same time delighting customers and shareholders alike. Who Cares Wins is replete with examples, both positive and cautionary -- from Evian's award-winning 'roller babies' campaign to BP's Deepwater Horizon oil spill. Jones also offers up-to the- minute guidance on engaging with customers and communicating your firm's commitments through today's most powerful social media. Beyond hope and handwaving, this 100% practical book is written by someone with ultimate bottom-line responsibility -- and it shows.