American Wine Economics: An Exploration of the U.s. Wine Industry
The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine Economics is intended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organization of the wine trade.
The wine industry possesses unique characteristics that make it interesting to study from an economic perspective. This volume delivers up-to-date information about complex attributes of wine; grape growing, wine production, and wine distribution activities; wine firms and consumers; grape and wine markets; and wine globalization. Thornton employs economic principles to explain how grape growers, wine producers, distributors, retailers, and consumers interact and influence the wine market. The volume includes a summary of findings and presents insights from the growing body of studies related to wine economics.
Economic concepts, supplemented by numerous examples and anecdotes, are used to gain insight into wine firm behavior and the importance of contractual arrangements in the industry. Thornton also provides a detailed analysis of wine consumer behavior and what studies reveal about the factors that dictate wine-buying decisions.
What people are saying - Write a review
American Wine Economics: An Exploration of the U.S. Wine IndustryUser Review - Book Verdict
Thornton (economics, Eastern Michigan Univ.) approaches wine in a way seen rarely if ever, linking economic theory with production and consumption. While many books on wine may provide data on such topics as acreage devoted to vineyards or cases of wine distributed, this title looks past raw numbers, instead focusing on decision-making from planting through vinification to purchase and the resultant implications. The reader is challenged to think beyond the aesthetics behind the creation and enjoyment of wine to the costs and benefits involved. Thornton targets his book primarily at those studying economics, so he is careful to outline the process of winemaking and distribution and also acknowledges the importance of subjective tastes. His approach can make for dry writing, but his detail is precise and well connected to the underlying economics. The content is supplemented with detailed notes and references.Verdict A solid work that effectively explores a niche area of both economics and wines. Recommended for academic libraries serving economics or viticulture and oenology programs.—Peter Hepburn, Coll. of the Canyons Lib., Santa Clarita, CA
Review: American Wine Economics: An Exploration of the US Wine IndustryUser Review - Darren - Goodreads
Wine is big business in the United States of America, not just through consumption but as a producing business and ancillary service sector. This is a bit of a specialist book, looking at the economic ... Read full review
The Backyard Vintner: An Enthusiast's Guide to Growing Grapes and Making ...
Limited preview - 2005