The Power of Metaphor: Examining Its Influence on Social Life

Front Cover
Mark Jordan Landau, Michael D. Robinson, Brian P. Meier
Amer Psychological Assn, 2014 - Psychology - 301 pages
0 Reviews
This book explores the possibility that people understand abstract social concepts using metaphor, which from this perspective is not simply a matter of words. Rather, it is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness). Although observations on metaphor's cognitive significance date back to Aristotle, the development of a formal theoretical framework, labeled conceptual metaphor theory, has stimulated systematic empirical study on metaphor's role in social psychological phenomena primarily over the past decade. This book summarizes current knowledge and integrates recent developments for readers interested in the topic of metaphor and, more broadly, in the cognitive underpinnings of social life. Some topics covered include * overcoming many of the empirical limitations confronting linguistic analyses of conceptual metaphor * how metaphoric influences guide perceptions of other people and the self and judgments of right and wrong * relying on metaphor when constructing memories of social stimuli * the role of metaphor in judgment and decision making * how exposure to metaphor in mass political communication influences observers' attitudes toward social and political issues

What people are saying - Write a review

We haven't found any reviews in the usual places.

About the author (2014)

Michael D. Robinson (M.S. Ball State University) is a Curriculum Support Specialist in the Miami-Dade County Public Schools where he develops curriculum and serves as a Master Coach in reading and language arts. He taught second, third, and fourth grades and was a Title I Coordinator, Reading Specialist, and Federal Grants Coordinator in Marion, Indiana. Mr. Robinson, who supervised student teachers while studying at the University of Illinois, is coauthor of SUCCESS WITH RTI: EASY, RESEARCH-BASED STRATEGIES FOR MANAGING RTI and CORE READING INSTRUCTION IN YOUR CLASSROOM.

Bibliographic information