Managing in Uncertainty: Theory and Practice

Front Cover
Springer Science & Business Media, Apr 17, 2013 - Business & Economics - 541 pages
This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing.
Audience: Researchers and professionals from operations research, management science and economics.
 

Contents

Political risk and stock market development
23
The case of Europe
31
The importance of order for the decision in uncertainty
49
Business and economic education criteria for choice of studies and student
62
Evaluation of logistic
73
Evaluation of a neurofuzzy scheme forecasting exchange rates
93
Economics of energy and treatment of uncertainty to incorporate environmental
103
A cause
118
Study of determinant factors in the associationism of the franchisors in Spain
295
All around the world 307
306
Forecasting in marketing planning Forecasting performance of the logistic
325
Implementation of a performance measurement framework in Greek
341
Investigation of the urban risk system of Thessalonikis city complex
369
Manager motivation facing the imponderable of uncertainty
387
Application of multivariate techniques to assess the relationship between
399
An appropriate
419

A survey of empirical investigations 139
137
J Varga
153
Multicriteria decision aid in credit cards assessment 163
162
Recall versus recognition 183
181
Controlling uncertainty in a Spanish national and European setting faced with
203
Theory and practice about risk in the incorrect management associations
214
The effectiveness of the shopwindow and its relationship with the types
231
Identifying consumers preferences using artificial neural network techniques 247
245
A machine learning approach
261
Artificial neural networks systems for multiple criteria decision making
275
R Lapierda Alcamí
430
A Miguel Márquez García and M Jesús Hernández Ortiz
445
Implementing ways in Spanish companies 457
455
Budgetary control based on activities cost total quality and ISO 9000 norms
477
F Martin Ruiz
488
A review of major trends 509
508
Concern about the distribution sector
525
AUTHOR INDEX
539
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