Intercultural Communication & Ideology

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SAGE Publications, Dec 29, 2010 - Language Arts & Disciplines - 222 pages
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Although communication is central to the humanities and social sciences, the inter-cultural level is often, peculiarly, left out of accounts. So what is intercultural communication? How does it relate to global processes and questions of identity?

 

This comprehensive book examines the main features of intercultural communication. It critically examines the main positions in the field. It addresses intercultural communication within the context of global politics. It seeks to address the specific problems that derive from Western ideology and it sets out an agenda for research.

 

The book investigates categories of cultural action and itemizes the machinery for the illumination of inter-cultural processes. Holliday shows how a dialogue between national structures and creative universal cultural skills can be carried on in new locations. He relates intercultural communication to the topics of multiculturalism, cosmopolitanism and globalization.

 

The book addresses how ideology permeates inter-cultural processes and develops an alternative 'grammar' of culture.

 

Insightful, bold and inspirational, the book is a landmark contribution to the field.

  

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Contents

1 Key Discussions
1
2 Critical Cultural Awareness
18
3 Cultural Complexity
41
4 The Indelible Politics of Self and Other
69
5 Unnoticed Periphery Identities
97
6 A Grammar of Culture
123
7 Discourses of Cultural Disbelief
151
8 Creative Cultural Engagement
170
9 Culture Real or Imagined?
187
Glossary
197
References
200
Index
217
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About the author (2010)

Adrian Holliday is Professor of Applied Linguistics at Canterbury Christ Church University

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