现代推销技法

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上海人民出版社, 1988 - Selling - 322 pages
本书概述推销学问的形成和演进,介绍怎样揭示顾客购买动机的窍门12例,剖析购买与销售的内在联系,并导出推销的四大法则及运用四大法则去促成购买和扩大销售的窍门87例等。

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Contents

第三章激发兴趣 83
83
意见
209
1薄利多销馏打2薄利快销249工
258

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