100 Things Every Designer Needs to Know About People

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Pearson Education, Apr 14, 2011 - Computers - 99998 pages
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We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
  • What grabs and holds attention on a page or screen?
  • What makes memories stick?
  • What is more important, peripheral or central vision?
  • How can you predict the types of errors that people will make?
  • What is the limit to someone’s social circle?
  • How do you motivate people to continue on to (the next step?
  • What line length for text is best?
  • Are some fonts better than others?
These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.


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LibraryThing Review

User Review  - Rynooo - LibraryThing

An interesting read with lots of good insights to take away, but I'm not a fan of the '100 things' format: despite the structure, it reads a lot like a list. Read full review

User Review - Flag as inappropriate

A great collection of experiments and knowledge, although many tests on rats...


The Psychology of Design
How People
What You See isnt What Your Brain Gets
Peripheral Vision is Used More Than Central Vision to Get the Gist of What You
People Identify Objects by Recognizing Patterns
Theres a Special Part of the Brain Just for Recognizing Faces
People Imagine Objects Tilted and at a Slight Angle Above
People Scan Screens Based on Past Experience and Expectations
People can Miss Changes in their Visual Fields
People Believe that Things that are Close Together Belong Together
Red and Blue Together are Hard on the Eyes
Nine Percent of Men and OneHalf Percent of Women are ColorBlind
The Meanings of Colors Vary by Culture
How People Read
Its a Myth that Capital Letters are Inherently Hard to Read
Reading and Comprehending are Two Different Things

People See Cues that Tell Them What to Do With an Object
Pattern Recognition Helps People Identify Letters

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About the author (2011)

Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.

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