100 Ways to Win the Profit Game: Battle-Tested Strategies That Add Value to Your Business Now
Running a business is a risky proposition even in the best of times. In this completely revised, updated, and expanded version of the popular 1991 title, 100 Ways to Prosper in Today's Economy, the Profit Advisors turn their attention to a myriad of quick, practical proven strategies for bringing in profits whenever a business needs them. Here are a juicy multitude of specific practical ideas for reducing overhead, attracting new customers, securing financing, improving cash flow, and improving the profitability of any company, large or small. At the end of each chapter is a mini-action plan with space for readers to jot down their own ideas while they're still fresh, prioritize them, designate an individual in the organization to implement the idea, set a date for action, and project a potential dollar amount that project will generate. At the end of the book is a place to put all these new ideas into the business's "master action plan."
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Create Sales and Marketing Action Plans
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