101 Social Media Tactics for Nonprofits: A Field Guide

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John Wiley & Sons, Jan 9, 2012 - Business & Economics - 224 pages
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The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web

101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics.

With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.

  • Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways
  • Features 101 beginner to intermediate-level tactics with real-life examples
  • Offers a workable format to help nonprofits discover new ways of deploying their strategy
  • Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society

Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

 

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Contents

Setup
1
Use Commenting Tools that Authenticate with Social Accounts
21
Publish Photos Under a Creative Commons License
28
Communicate
33
Use Collaboration Tools to Manage Twitter Accounts
34
19
36
Display Names of Staff Contributing to Twitter and Facebook
37
Connect with the Top Tweeters in Your Area
40
Organize a Tweetup
111
Reward Your Supporters for Checking In
113
Add MissionRelated Tips on foursquare
115
Create a Custom Badge on foursquare
116
Participate in Giving Contests with Caution
118
Launch a Social Contest on Facebook
120
Build Stewardship Through Video
121
Ask Supporters to Share Photos or Videos
122

22
42
Make Your Tweets Retweetable
44
Sign up for Tweets for Good
46
25
48
Start Join and Organize Conversations with Hashtags
49
Promote an Event or Campaign with a Hashtag
51
Contribute to MissionRelated Twitter Hashtags
52
Use TwitPic to Share Photos and Videos
54
30
55
Display Live Twitter Content on Your Web Site and Blog
57
Feed Your Blog to Twitter and Facebook
59
Use Facebook Social Plugins on Your Site
60
Add Events to Your Facebook Page
62
Integrate Other Social Channels with Facebook
64
Include Social Channels in Contact Information
65
Integrate Supporter Photos with Other Channels
67
17
68
Submit Content to Social News and Bookmarking Sites
69
Create a Wikipedia Entry
71
Create a Social Media Newspaper
72
Make a Buzzworthy Video
73
Participate in a Video Contest
75
15
77
Provide Instant Access to Content with QR Codes
79
Share Presentations and Documents Online
82
Engage
85
Create a Facebook Welcome Tab
86
Encourage Action with Facebook Custom Tab
89
Encourage Supporters to Share Facebook Content
90
Launch a Like Campaign
92
Use Facebook as Your Organizations Page
93
Ask Your Facebook Fans a Question
95
Get Creative with Avatars
96
Add a Tweet Button to Your Web Site or Blog
98
Empower Supporters to Take Social Action
100
Build Real Relationships with Social Communication
102
Ask Influencers to Share Your News
104
Engage the Blogging Community
106
Broadcast the Backchannel Buzz at Your Event
108
Organize a Twitter Chat with a Hashtag
110
Hold a Video Response Contest
124
Create a Flickr Group to Support Your Mission
126
Hold a Photo Contest
128
Create a Photo Petition
130
Organize a Petition on Twitter
131
Socialize Your Internal Communications
132
Treat Your Social Networks Like V l P s
134
Create Your Own Online Community
135
Fundraise
139
Raise Money with Causes
140
Encourage Supporters to Make a Wish
142
Create a Facebook Donation Tab
143
Hold a Tweetathon
144
Launch a Sponsored Tweet Campaign
146
Organize a Fundraising Campaign through Twitter
147
Increase Conversions with Video Overlays
149
Use Video Annotations as Calls to Action
151
Enable Social Giving with Peer Fundraising Tools
153
Launch a Check In for Charity Campaign
155
Participate in Social Buying Platforms
158
Submit Your Organization to be Featured on Philanthroper
159
Ask Supporters to Pledge Social Actions
161
Participate in Social Gaming
162
Take your Fundraising Events to an Alternate Reality
164
Measure
167
Analyze Facebook Activity with Insights
168
Understand Your YouTube Audience
169
Track Referrals from Social Sites
171
Measure New Visitors from Social Channels
172
Track Link Performance with Short URLs
174
Monitor Your Organizations Name on Twitter
175
Measure the Reach of Your Tweets
177
Calculate Your Twitter Influence
179
Create a Social Media Listening Dashboard
180
Use Social Media Monitoring Applications
183
Get a Strategy
185
About the Authors
187
Index
189
Copyright

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About the author (2012)

MELANIE MATHOS is the senior public relations manager at Blackbaud, where she spreads the word about their products, services, and customers; co-manages the company's social media channels; and contributes to the NetWits ThinkTank blog. Melanie also serves on the board of directors of Fields to Families, where she leads the organization's fundraising and communications.

CHAD NORMAN is the Internet marketing manager for Blackbaud, where he wrangles corporate web site content and develops social media strategy. He's the Editor in Chief of Blackbaud Blogs, and contributes to the NetWits ThinkTank blog. He also hosts and produces The Baudcast. In 2007, he founded Go Green Charleston, a technology-focused nonprofit. He also serves on the board of directors of Fields to Families, managing web strategy.

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