101 Survival Tips for Your Business

Front Cover
Allen & Unwin, 2002 - Business & Economics - 234 pages
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These top business, financial, legal, marketing, and personal tips will enable small businesses to avoid the common mistakes that result in the failure of 80 percent of new businesses within their first two years. Included are creative ideas for owners to help build better relationships with suppliers, staff, and customers, as well as motivational advice to successfully navigating through the most common business hazards. A source of inspiration and guidance, each survival tip and recommended course of action is based on years of experience and the successes of businesses around the world.
 

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Contents

The future of small business
1
Financial survival tips
14
10 Whats the difference between an accountant
28
13 Beware of giving credit
34
15 Keep good records from the start
38
19 Beware the thirdyear boom and fourthyear bust
44
22 Build a relationship with your landlord
51
26 Use mediation to solve conflict
57
63 Beware of spam
125
88 Be supportive of the community where you make
149
your living
164
89 Use photographs to record your progress
165
90 Know when to call it a day
166
91 Break the habit of doing things the way theyve always been done
167
92 Dont be afraid to make changes name location etc
169
93 Keep copies of important documents
171

28 Put the job description in writing
63
32 Lead by example and your team will follow
69
36 Dismiss staff who dont work out
76
39 Learn to say no
83
Continually ask your customers if they are happy
87
42 Deliver what you promiseif you cant do this get out of the game
89
43 Be honest and upright in all your dealings
90
44 The right and wrong way to handle a complaint
91
45 Treat your customers with the respect that they deserve
94
46 Learn to recognise when you need a break from your customers
95
Advertising and marketing survival tips
97
what type of business are you?
99
48 Do a course or read a marketing book
100
49 Take small steps to market your business
101
50 Start with looking the partdevelop a strong corporate image
102
51 Dont be pressured into buying advertising
104
52 Market your business to a simple plan
106
53 Dont lose touch with your customers
108
54 Dont stop marketing because business is booming
110
55 If you havent got the time to market your business find someone who has
111
56 Talk to other people in business
112
57 Find a business that you admire
113
Internet survival tips
115
58 Be realistic about the Internet
116
59 A lousy website makes your business look lousy
119
Mo Make sure that you market your website
121
61 The number one reason that businesses fail on the Internet
122
62 Budget for the Internet to be an ongoing expense
124
Planning for the future survival tips
174
94 Know exactly where you are going
175
95 Know exactly how you are going to get there
176
96 Stay aware of and up to date with what is happening in your industry
178
97 Competitionyou need to be better than the rest
180
98 Always have a plan for when things go wrong
182
99 Be aware of your businesss peaks and troughs
184
100 Dont just look at your business in terms of facts and figures
186
101 Set your business up so that someone will want to buy it
188
Bonus section20 more survival tips
191
102 Dont be afraid to charge what youre worth
193
103 Monopoliesthe ultimate competition
195
104 Learn to delegate
196
105 Become a spokesperson
197
106 Try to win an award for your business
198
107 Dont let a bad experience leave you feeling jaded
199
108 Dont lose a good customer over a few cents
201
109 Enjoy the journey
203
110 Constantly strive to improve your business
204
111 Surround yourself with successful people
205
112 Get to know your bank manager
206
113 Make your business environmentally friendly
207
114 Make your business a good place to work
209
120 Spend a few hours each week surfing the Internet
215
Goals and objectives form
222
A stepbystep marketing plan
228
About the author
234
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Page 167 - Changing old business and personal habits takes time, energy and a real commitment from you, but at the end of the day you are the one who will benefit the most from improving the way you work.

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About the author (2002)

\Andrew Griffiths has been a small business owner for more than 20 years and has experienced firsthand the most common problems that can cause a business to falter and fail. He currently runs a successful company, the Marketing Professionals, and is the author of 101 Ways to Market Your Business.

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