101 Ways to Boost Your Business

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Allen & Unwin, 2006 - Industrial management - 235 pages
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Provides practical advice and information, as well as suggestions to help your business survive and prosper in the ultra competitive marketplace. This work offers tips on navigating your way through the minefield of common business mistakes. It is for those who want to give their business an extra boost without the extra man hours or a big budget.
 

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Contents

The future of small business
1
Financial booster tips
14
7 Financingit pays to shop around
22
10 Whats the difference between an accountant
28
13 Beware of giving credit
34
15 Keep good records from the start
38
19 Beware the thirdyear boom and fourthyear bust
44
22 Build a relationship with your landlord
51
74 Make sure that everything is upfront
142
75 Get a second opinion
143
76 Even lawyers make mistakestake control and ask questions
144
77 The real cost of taking someone to court is it worth it?
145
78 Make sure that everything is in writing
147
Personal booster tips
149
79 Start your business feeling refreshed and healthy
151
80 Dont give up your hobbies when you start your business
152

26 Use mediation to solve conflict
57
28 Put the job description in writing
63
32 Lead by example and your team will follow
69
36 Dismiss staff who dont work out
76
39 Learn to say no
83
Continually ask your customers if they are happy
87
42 Deliver what you promiseif you cant do this get out of the game
89
43 Be honest and upright in all your dealings
90
44 The right and wrong way to handle a complaint
91
45 Treat your customers with the respect that they deserve
94
46 Learn to recognise when you need a break from your customers
95
Advertising and marketing booster tips
97
what type of business are you?
99
48 Do a course or read a marketing book
100
49 Take small steps to market your business
101
50 Start with looking the partdevelop a strong corporate image
102
51 Dont be pressured into buying advertising
104
52 Market your business to a simple plan
106
53 Dont lose touch with your customers
108
54 Dont stop marketing because business is booming
110
55 If you havent got the time to market your business find someone who has
111
56 Talk to other people in business
112
57 Find a business that you admire
113
Internet booster tips
115
58 Be realistic about the Internet
116
59 A lousy website makes your business look lousy
119
60 Make sure that you market your website
121
61 The number one reason that businesses fail on the Internet
122
62 Budget for the Internet to be an ongoing expense
124
63 Beware of spam
125
Insurance booster tips
127
64 What type of insurance should you have?
128
65 How much insurance should you have?
129
66 Always read the fine print
130
Make sure that you meet your requirements as per the policy schedule
132
68 Using an insurance broker
133
69 Dont just sign the renewal policyalways compare products and prices
135
70 Prevention is better than cure
136
Legal booster tips
138
71 When to use a lawyer
139
72 Choosing a lawyer
140
73 Keeping legal costs down
141
81 Try to separate work from home
153
82 Maintaining your enthusiasm
155
83 Learn to laugh and lighten up
156
84 Learn to handle stress
157
85 Listen to your instinctsthey are normally right
158
86 Take regular holidays even though there is never a good time
160
87 Develop your negotiating skills
162
your living
164
89 Use photographs to record your progress
165
90 Know when to call it a day
166
91 Break the habit of doing things the way theyve always been done
167
92 Dont be afraid to make changes name location etc
169
93 Keep copies of important documents
171
Planning for the future booster tips
174
94 know exactly where you are going
175
95 Know exactly how you are going to get there
176
96 Stay aware of and uptodate with what is happening in your industry
178
97 Competitionyou need to be better than the rest
180
98 Always have a plan for when things go wrong
182
99 Be aware of your businesss peaks and troughs
184
100 Dont just look at your business in terms of facts and figures
186
101 Set your business up so that someone will want to buy it
188
Bonus section20 more booster tips
191
102 Dont be afraid to charge what youre worth
193
103 Monopoliesthe ultimate competition
195
104 Learn to delegate
196
105 Become a spokesperson
197
106 Try to win an award for your business
198
107 Dont let a bad experience leave you feeling jaded
199
108 Dont lose a good customer over a few cents
201
109 Enjoy the journey
203
110 Constantly strive to boost your business
204
111 Surround yourself with successful people
205
112 Get to know your bank manager
206
113 Make your business environmentally friendly
207
114 Make your business a good place to work
209
120 Spend a few hours each week surfing the Internet
215
Goals and objectives form
222
A stepbystep marketing plan
228
About the author
234
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Page 214 - The fact that you are reading this book indicates that you are interested in finding more effective ways to meet the basic human needs of our nation.

About the author (2006)

Andrew Griffiths is a serial entrepreneur with a passion for helping people to achieve both their business and personal dreams and goals. He is a dynamic keynote presenter, specialist consultant and internationally renowned author.
As an orphan growing up in Western Australia, Andrew survived neglect, abuse and tragedy. In spite of this childhood filled with so many negatives, he grew into a positive, funny and endlessly enthusiastic man. Andrew has taken what life has thrown at him and grown from it rather than letting it overwhelm him.
He started his first business at the age of seven when he sold newspapers in the red light district of Perth. Since then he has gone on to sell encyclopedias door-to-door, travelled the world as an international sales manager for a large Japanese shipping company, worked in the Great Sandy Desert for a gold exploration company, been a publisher, had his own scuba school and retail store, and worked as a commercial diver throughout Australia and Papua New Guinea. He has founded and run two boutique marketing and corporate communication firms in Australia. The experiences and observations gained from working with hundreds of clients became the major catalyst in writing his series of business building books, "101 Ways", which have been sold in 50 countries and translated into many languages.

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