101 great mission statements: how the world's leading companies run their businesses
Discusses the process of creating a mission statement, then presents a collection of 101 mission statements from leading organizations around the world.
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Successful Mission Management
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101 GREAT MISSION achieve activities assets benefit brands British Telecom build BUPA Burson-Marsteller business partners clients Coca-Cola Company commitment company's competitive competitors consumer continuous improvement contribute core corporate values cost create creative Criterion Dana distribution earnings efficiency employees encourage ensure environment excellence expertise Federal Express financial services global goal Group pic Guy Kawasaki high quality highest standards individual industry innovative integrity investment leader leadership long-term maintain markets ment Merrill Lynch mission statement Northern Foods operations opportunities organisation organisation's participants performance pic Food position potential principles products and services recognise Reed Elsevier relationships responsibility retailing UK reward safety satisfaction seek serve share shareholders Shell companies skills staff strategy strengths strive Students success superior suppliers teamwork Tesco tomers TOYOTA MOTOR CORPORATION value for money vision WH Smith WOLDINGHAM SCHOOL worldwide Young & Rubicam