101 Tips for More Profitable Catalogs

Front Cover
NTC Business Books, 1990 - Business & Economics - 122 pages
0 Reviews
Provides practical advice on covers, layout, copy preparation, captions, model selection, type, order forms, mailing lists, drop shipping, celebrity endorsements, sweepstakes, marketing, customer service, and catalog evaluation.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

CHAPTER ONE A Catalog Overview 1 Is the MailOrder Business Really for You?
1
Seven Ideas for Successful Catalog Marketing
3
The Twelve Most Important Features of Successful Catalogs
4
Copyright

91 other sections not shown

Common terms and phrases

Bibliographic information