101 Tips for More Profitable Catalogs
Provides practical advice on covers, layout, copy preparation, captions, model selection, type, order forms, mailing lists, drop shipping, celebrity endorsements, sweepstakes, marketing, customer service, and catalog evaluation.
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CHAPTER ONE A Catalog Overview 1 Is the MailOrder Business Really for You?
Seven Ideas for Successful Catalog Marketing
The Twelve Most Important Features of Successful Catalogs
91 other sections not shown
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