101 Tips for More Profitable Catalogs

Front Cover
NTC Business Books, 1990 - Business & Economics - 122 pages
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Provides practical advice on covers, layout, copy preparation, captions, model selection, type, order forms, mailing lists, drop shipping, celebrity endorsements, sweepstakes, marketing, customer service, and catalog evaluation.

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CHAPTER ONE A Catalog Overview 1 Is the MailOrder Business Really for You?
Seven Ideas for Successful Catalog Marketing
The Twelve Most Important Features of Successful Catalogs

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