The 11 Questions Every Donor Asks and the Answers All Donors Crave: How You Can Inspire Someone to Give Generously
Years from now don't be surprised if The 11 Questions Every Donor Asks and the Answers All Donors Crave is singled out as a watershed book in the field of fundraising. People might well point to Harvey McKinnon's work and say, "That's when the conversation with our donors changed - literally." And they'd be right. McKinnon has identified 11 core questions, ranging from "Why me?" to "Will my gift make a difference?" to "Will I have a say over how you use my gift?" And the suggested answers are illuminating. One thing is certain: McKinnon is an eloquent instructor. Rather than dryly tell you to "Do this" or "Do that," the author punctuates his prose with dramatic real-life stories. And they're highly engaging, each one skillfully selected to drive home a point. You'll discover, for instance: 1) How a volunteer coached by a nationally known consultant secured a gift of $175,000 without ever once asking for the gift. 2) How the chair of a YWCA sparked a first-time gift of $100,000 with a single disarming question from her heart. 3) How by sensing his donor's ability to give, a development officer at a technical institute turned a $100,000 gift into a $1 million gift. 4) How by artful negotiation the head of fundraising for a leading HIV/AIDS organization prevented the rock band Queen from donating a vast sum of money to something entirely wasteful. 5) How with an exquisite 30-minute presentation, and a double-shot of espresso, the Head of Fundraising for Greenpeace International transformed a $1 million gift into a $10 million gift.
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Why are you asking me?
Do I respect you?
How much do you want?
Why your organization?
Will my gift make a difference?
Is there an urgent reason to give?
Is it easy to give?
How will I be treated?
Will I have a say over how
How will you measure results?
11 Questions Amnesty International amygdala Andy Robinson ANSWERS ALL DONORS asker board member Bohemian Rhapsody called campaign capital punishment cause Charlie Daryl Dick Grace dollars donated donor asks donor's mind DONORS CRAVE donors want easy Elizabeth Emerson & Church emotional environmental Fraser Freddie Mercury fundraising Greenpeace International Harvey McKinnon heart Helen hospital inspiring interested ISBN Jerold Panas Jimmie Alford John Wood June Callwood Kay Sprinkel kids Know the numbers lives lizard brain major donors major gifts Marcia McMillan measure results meeting Mike Mike Bartlett million monthly giving nonprofit once organization organization's overhead costs percent potential donors prospect questions donors QUESTIONS EVERY DONOR raise money Room to Read Save the Children says scholarship simple solicitor someone staff stories tell thank There's Thilo things Tom Wilson trust turned urgency volunteer want to give want to know What's wife wonderful www.emersonandchurch.com