The 12 Secrets of Persuasive Argument
American Bar Association, 2009 - Law - 241 pages
"This book will give all lawyers the guidance they need to become effective advocates. Whether you have just passed the bar or have been practing for 30 years, this book will help refine your persuasive skills."---from the Foreword by Carolyn B. Lamm, President of the American Bar Association
Argument is the fundamental tool of the lawyer's craft, and this practical book describes the twelve material factors that influence the persuasive effect of any argument. These twelve secrets, based on ideas from some of the world's great thinkers and advocates, will show you how to make the most persuasive argument possible and maximize your success before a judge or jury, in mediation or arbitration, and anywhere else.
These secrets of persuasion come from Aristotle's Rhetoric; others were revealed in the classical writings of Quintilian, Cicero, and Demosthenes. Some come from the work of contemporary scholars in communications and social psychology, some derive from the world's most renowned lawyers, and others are distilled from the authors' own collective experience of more than 100 years as trial lawyers and teachers of trial advocacy. These secrets, both classical and new, can be your key to successful argument.
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Focus on Your Goal
Tailor Your Argument to the DecisionMaker
Base Your Argument on Reasons
Build with Evidence Law and Policy
Appeal to Emotion
Use the Best Medium for the Message
Strategically Arrange Your Arguments
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advocate American Bar Association Appeal to Emotion appear appropriate argue Aristotle asked Asyndeton audience Avoid believe categorical syllogism Classical Rhetoric client closing argument Communication compound question conclusion consider Corbett and Robert court courtroom create credibility cues decision decision-maker deductive defendant defendant's delivery demonstrative aids develop Edward P. J. Corbett effective enhance enthymeme ethos Evaluate example eye contact factors facts fallacy false favor focus goal identify important impression inductive inductive reasoning involves issue judge jurors jury jury research lawyers listener listener's logical Louis Nizer ment metaphors mind Minor Premise Modern Student 4th nonverbal nonverbal communication O. J. Simpson opponent opponent's argument opposing counsel person persuasive plaintiff position PowerPoint presentation Quintilian refutation relevant response rhetorical question Secret speaker speech story style syllogism technique testimony theme theory tion tive Trial Advocacy understand University Press verdict visual voir dire witness witness's words