135 Tips for Writing Successful Business Documents

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Houghton Mifflin Harcourt, May 3, 2006 - Reference - 208 pages
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The ability to write well is a critical skill for professionals in nearly every field. Good writers provide leadership, influence decisions, and advance their own careers. In this new book, Sheryl Lindsell-Roberts draws from her twenty-plus years of experience as a successful consultant for clients in business, education, and government. In a lively, engaging style, she explains how to write persuasively for virtually any audience.

Part 1 addresses the basics of all business writing: understanding the reader, drafting, achieving the right tone, creating visual impact, and editing.
Part 2 provides more specific advice on brochures, executive summaries, speeches, PowerPoint presentations, Web site content, and much more. Concrete examples illustrate practical strategies such as how to present a message positively instead of negatively, how to sequence information for different kinds of readers, and how to use charts to highlight key points.

Packed with valuable information obtained from actual clients in the field, 135 Tips for Writing Successful Business Documents is guaranteed to help anyone who reads it write to hit the mark.
 

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Contents

II
1
III
3
IV
10
V
13
VI
18
VII
21
VIII
30
IX
43
XVIII
96
XIX
103
XX
112
XXI
115
XXII
117
XXIII
124
XXIV
133
XXV
142

X
49
XI
51
XII
56
XIII
63
XIV
68
XV
73
XVI
83
XVII
89
XXVI
148
XXVII
155
XXVIII
161
XXIX
166
XXX
175
XXXI
185
XXXII
186
Copyright

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About the author (2006)

SHERYL LINDSELL-ROBERTS runs business-writing and e-mail seminars throughout the country and is the author of twenty-three books, including the popular Strategic Business Letters and E-mail, Mastering Computer Typing, Revised Edition, and 135 Tips for Writing Successful Business Documents.

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