151 Quick Ideas to Get New Customers

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ReadHowYouWant.com, Aug 21, 2008 - Business & Economics - 240 pages
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Every quick idea in this book has been selected to directly or indirectly help you gain and retain customers, create relationships, and build a successful business. Don't try to implement all 151 ideas at once, because some won't be a good fit right now. Read through all 151 quick ideas and select only those that can really make a difference at the moment.
 

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Contents

151 Quick Ideas to Get New Customers
1
Bribe the Significant Other
2
Involve the Family
4
Prospect With a Task Force
5
Use Your People
7
Call Them Associates
9
If You Want Loyalty
10
Make Me Feel Important
12
Is Your Image Working for You?
113
Dont Take It For Granted
114
Beware of a Prescription Without a Diagnosis
116
Make It Easy to Buy
117
Make Them Feel Safe
119
Loose Lips Sink Prospects
120
Building Trust
121
Falling Out of the Dumb Tree
123

Strategic Partnerships
13
Sell in Bunches
15
PeopletoPeople Prospecting
16
Birds of a Feather
18
Get Them on Your Own Turf
19
Become a Joiner
21
Intentional Relationships
22
Are You New or Recycled?
24
Love That Loyalty
26
Develop a Clear Vision of Success
27
Heroic Tales
28
Do You See What I See?
30
Zero Defections
31
Turning Off Your Prospects
33
Pushy Prospectors
34
Dont Let the Fish Flop Away
35
Your Way or My Way
37
Help Dont Sell
38
The Power of Compliments
39
Become a Yes Person
40
Sell Your People First
42
Fix the Problem
44
People Are Funny
45
Inspiring a New Hire
46
Respect Their Time
48
Targeting Your Prospects Interest
49
All Buyers Are Liars
51
Brag Brag and Brag Some More
53
Pay Attention to Their Individual Needs
54
My Names Not Bud
56
Beware of Agitators
57
Label What Differentiates You
58
Do Something Different
60
Be Creative
61
Go In Naked
62
Believe It or Not
64
Try Something Different
66
Customize Customize Customize
67
Little Things with Big Payoffs
69
Being Different
70
Do What Others Dont
72
Learn From Chameleons
73
Beware of First Appearances
75
Prospecting Requires Being a SuperSleuth
77
Inspired Employees Lead to Dedicated Customers
78
The CYA Factor
79
The Best Prospect Ever
81
Connect Like Velcro
82
Whatever It Takes
83
Love Those Freebies
85
Do You Qualify?
86
Before You Open Up
88
Tell and Sell
89
Make Sure Prospects Can Find You
90
Leave Your Prospects a Trail to Follow
92
Learn from the FBI
93
Keeping TopofMindAwareness
95
The Proof of the Pudding
96
What About Tomorrow?
98
Your Elevator Speech
99
Point Out the Problem
100
Go After Lost Customers
101
Free Still Works
103
Out of Sight Means Out of Mind
104
Email Friend or Foe?
105
Keep the Lights On
107
One Magic Word
108
Quality Speaks Volumes
110
Keeping up With Technology
111
Consider NameDropping
124
Freebies Are Hard to Turn Down
125
Creative Advertising Can Work
127
Claim Those Free Dollars
128
One Magic Question
130
Prospects Must Be a MAN
131
Yes No and Maybe
132
Bigger Is Better
134
Networking
135
One Size Fits All
136
Alls Fair in Love and War
138
Do You Know What They Know?
139
What Gets Repeated
141
Traditions Should Be Sacred
142
The Puppy Dog Lick
144
Dont Give Them a Reason
145
What Is It You Sell?
146
Everything Matters
147
When Do You Need It?
148
Lost Sales Mean Opportunities
150
Let Them Decide
151
Forget Satisfied
152
Perceptions of Value
154
Prospecting with Hulk and Bulk
155
Its All About Value
156
How Much Does It Cost?
157
Stack Up the Benefits
158
What You Can Do
160
How Much Is Your Price?
161
The 10 Stupidity
162
Losing Their Luster
164
Tell Them What You Can Do
165
Are You Listening?
166
The Early Bird Gets the New Customer
168
The Problem with Communication
169
No Is Not the Answer
171
Selective Hearing
172
If Only We Had Time
173
Anticipate Obstacles
175
Decide Not to Sell
176
Selling to the Senses
178
Never Assume it Took Place
179
Attention to Detail
180
Use Your Design
182
Make Smiles Zero Tolerance
183
Its Okay to Know You Dont Know
184
Dont Be a Bungling Bob
185
Create Your Personal Gold Mine
187
The Insanity Principle
188
Beware of Fatal Ruts
190
Ask for Help
191
Criticize Condemn and Complain
192
Harness the Internet
193
139 Tell the Truth
194
How Are You Really Doing?
195
Meet Uncle FESS
197
Dont Be a Dropin Visitor
199
Dont Love Them and Leave Them
200
Organize Your Prospect Efforts
202
The Agony of Defeat
203
It Is Not What Happens To You
204
So You Cant Afford To
205
Become an Information Junkie
207
Obsessed With Reputation
208
Invest In Yourself
210
The Value of Persistence
211
About the Author
213
Index
217
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