151 Quick Ideas to Increase Sales: Easyread Comfort Edition

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ReadHowYouWant.com, Aug 21, 2008 - Business & Economics - 268 pages
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Contents

Putting Sales Into Perspective iii 151 Quick Ideas to Increase Sales
1
Lots of Ways to Influence Sales 2 3 The ThreePhase Business Development Process 4 4 Trust and RapportBuildingIts Still Sales
6
Parts Are Parts
7
They May Be Clients AlreadyBut Its Still Sales 9 7 Clarify What Youre Really Selling
8
Prospecting
13
Understand How YOU Add Value
15
Inventory Your Business Development Assets 16 12 Round Up Collateral Materials
18
Get More Customersthe Good Kind
19
Big Business Inspires Big Ideas
140
Marketing Is a Hard Number
142
Coffee Shops Invite Us to Hang Out
143
Free Cell Phones Arent Free
145
A WebBased Business Thrives on Visitors 146 95 Converting From Free to Fee
148
Affiliate Programs Multiply Your Efforts
150
Events Accomplish Success With Grassroots Efforts
151
Events Rally Corporate Support
153

Uncover Your Path to Sales
21
Dump the Dead Weight
22
Do You Have Brand?
23
Share Your Bounty With the Community 24 18 All Roads Lead to Sales
26
Advertising Has a Place
28
Public Relations Are Rich in Paybacks 29 21 They Call It Earned Media for a Reason
31
Publicize Your Publicity
32
The Media Is Your FriendNot Your Mother 34 24 The Community Wants to Know and Love You
35
Websites Are More Than 247 Brochures 36 26 Pricing Strategies Are Way More Than a Discount Program
38
CrossPromotions Can Help You Make
39
Speak and Grow Rich in Prospects and Sales 51 36 Customer Referrals Are Rare Birds
53
Quicker Closes Equal More Time for More Sales 65 44 Organize a Collaborative Workplace 67 45 Innovation Gets Attention
68
Be a Budget Bandit
81
Are You Speaking Their Language? 82 55 Customer Satisfaction Connects Us All
84
Knowledge of the Competition Inspires Confidence
86
Industry Insights Shine a Bright Light
87
When Opportunity Knocks Who Will Get the Door?
89
Income and Expense Streams Mean Business 91 60 Staffing Gaps Cut a Wide Path
92
Interesting Fellows
94
ShortTerm Goals Are Golden
96
Big Red Truck
97
Tap Into the Momentum Present in the Universe 98 65 Referrals Come Easier With Celebration 100 66 Regulate This
102
Patriotism Serves Up American Consumers 104 68 Its Fair to Say
105
Partnering With Worthy Causes Helps You Make New Friends
107
A Mothers Day Makeover
109
Information Overload Meets Relevant Intelligence
111
Stand for Something
112
Share Yourself and Your Stories 114 74 Be Kind Show Genuine Interest and Concern 115 75 Talk Easily About Money Pricing
117
AddOn Projects 118 77 Talk Easily About Money Invoicing
120
Understand the Value of a NoSale
122
Retail Stores Put Up a Good Front
124
The Principle of the Loss Leader
125
Convenience Stores Give You Gas
127
Popular Brands Use Celebrities to Strengthen Credibility
128
So Many Choices So Little Time
129
Inventors Use Infomercials to Tell a Complex Story
131
Big Tickets Get Big Thanks
133
A Chocolate on Your Pillow
134
Independent Consultants Go OneonOne 135 88 Consultants Live Their Work
137
Home Builders Do the Work
139
NotforProfits Get People to Help Them Sell
154
Galleries and Museums Host Special Showings
156
Do You Want BBQ With That Windshield? 158 102 Bloggers Stir the Water
159
The Bookstore Bonanza
161
Scrip Bank Multiplies the Love
162
Media Outlets Take Their Own Medicine 164 106 Retirement Communities Give Away Vacations
166
Harley Davidson Builds Community 167 108 You Can Do It We Can Help
169
Organizations Have Long Memory
171
Real Estate Agents Do Open Houses
172
Buffet Style Feeds the Masses
174
Assisted Living Assists Future Prospects
176
More People Selling Is Better
177
Make Sure Everyone Knows What You Sell
179
Keep Employees Engaged
181
Develop Your Corporate Information Bite
182
Suppliers Can Help You Sell
184
Customers Can Help You Sell
185
The Community Can Help You Sell
187
Percent Participation
188
121 An Attitude for Business Development 190 122 Skills for Business Development 191 123 Everyday Things That Impact Sales
193
How to Lose a Customer
195
Product Category Makeover
196
Microwave Customers
198
Target Market Overview
199
Plan Ahead to Keep Them Talking
201
Levels of Deep
203
Study Solutions to Your Customers Problems 205 131 Build Memorable Sales Presentations 207 132 Daily Nourishment Essentials
208
Stay in Front of Your Clients Every Week
210
Invest in Yourself
212
Become an Expert Its Easier Than You Think
213
Keep Your Promises
215
Use the Buddy System
217
Go on Retreat
218
When You Feel the Pull
220
Changing Places
222
Income
223
Target Market
225
Approach
227
About the Author
244
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