17 Rules Successful Companies Use to Attract and Keep Top Talent: Why Engaged Employees Are Your Greatest Sustainable Advantage

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FT Press, Dec 30, 2009 - Business & Economics - 208 pages

Want people who care, engage, work hard, support your strategies, and deliver results? Start right here. Through more than a dozen case studies, top workforce optimization consultant David Russo identifies exactly what great organizations do differently when it comes to managing their people. He distills these differences into 17 rules, covering everything from resourcing and compensation to leadership development, risk-taking to change management. You'll learn exactly how to apply these rules in your organization, whether you're large or small, high-tech or low-tech, profit-making or non-profit. Using Russo's techniques, companies can build genuine esprit de corps, virtually guaranteeing that the efforts, minds, and hearts of their employees are focused on the corporate mission, and challenged with producing outstanding results and competitive advantage. What's more, this book's techniques help companies attract and retain the kinds of talent best suited to their unique work environments, promoting long-term success, not just short-term "quick fixes."


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Play WinWin with Your Employees and Allow Them to Be All They Can Be for Self and Company
Cultivate Leadership Not Management and Know the Difference
Provide Ample and Appropriate Resources
Demand Contribution Be Worthy of Receiving It
Applaud Effort Reward Contribution
Cheerlead The Magic of MMs
Build a Workplace on a Foundation of Respect
Cultivate the RiskTrust Dynamic
Create Opportunities for Employee Alignment with Vision Values and Mission
Understand Human Capital
Treat Employees as Volunteers
Know Your Culture
Understand the Nature of Change and Prepare Your Employees to Embrace It
Cultivate Organizational Ethics Demand and Reward Ethical Behavior
The Last and Overarching Rule Tell the Truth and a Few Action Items to Grow On

Make Room for Fun in the Workplace Nurture LightheartednessLevity

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About the author (2009)

David Russo is Principal and CEO of Eno River Associates, Inc., a consulting practice that helps executives build high-performing organizations by developing win-win relationships with the workforce. Mr. Russo has consulted with many global companies and organizations, including American Express, Johnson & Johnson, Minitab, Inc., American Eagle Outfitters, and the CIA. Before his retirement in 1999, he was the senior human resources executive for SAS Institute, the world’s largest privately held software company, known as a perennial Fortune “Best Place to Work” for its quality work environment and focus on its people.

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